Over the past few decades, there have been several debates and reservations about the stigma associated with cosmetic procedures. But, gradually, with time and technological developments, this perception is beginning to shed with the rise of non-invasive methods for the same. Moreover, as aesthetics continues to become an increasingly important part of people’s daily lives, there is a dramatic rise in spending towards the same. Eventually, the change in perception has also opened the scope for promising prospects for aesthetic medicine.

Aesthetic medicine is a branch of medicine that focuses on improving the patient's appearance. This can include surgical and non-surgical procedures to enhance the patient's natural beauty. However, aesthetic medicine is about improving the patient's appearance and overall quality of life.

 

While medical aesthetics is still an emerging trend, it got a rapid push during the pandemic. As daily chores like zoom meetings forced us to stare into our reflections, the demand for looking into the improvement of physical appearance became more evident.

 

Economic forecasters predict the medical aesthetics market will reach $5.9 billion by 2025. Driving factors leading to this are evident in the adoption of non-invasive treatments. In addition, more and more patients are turning towards these options because of the following reasons:

 

Currently, the field of aesthetic medicine places significant focus on enhancing the patient’s physical appearance and improving their medical satisfaction. Several factors, such as increasing awareness, availability of safer and innovative products and growing demand, led to this shift.

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Currently, the types of minimally invasive procedures are categorised into:

This includes chemical peels, microdermabrasion, Botulinum Toxin, other muscle relaxers, and dermal fillers.

Fat reduction, cellulite reduction, liposuction devices and non-surgical fat reduction procedures.

BBL/IPL Hair removal devices.

Facial, silicone and saline implants are becoming increasingly popular aesthetic medicinal treatments.

This caters to laser resurfacing, skin tightening, micro-needling, light therapy, tattoo removal, thread lift procedures and medical-grade skincare products.

 

Based on the current industry scenario, facial aesthetic procedures are expected to have the largest market share. Additionally, thread lift procedures are also likely to see tremendous growth.

Earlier possible with surgeries and long recovery periods, these aesthetic procedures are now done with new technologies such as lasers and injectables.

You’ve undoubtedly heard of botox, the popular neurotoxin for smoothening wrinkles and fine forehead lines. But this one is all about the eyebrows. This procedure uses a neurotoxin to lift and shape the eyebrows.

When injected in a guided way, neurotoxins used in this procedure can work on the painful muscles around the eye by leaving the lifting muscles unopposed. 

 

Generally, a browlift lasts between two to four months and has been a game changer for many. 

This aesthetic medicinal procedure is the most significant innovation in the acne space. It is also the first and only FDA-approved precise laser for treating mild, moderate and severe acne. 

 

With just three 30-minute sessions, this technique has been proven to reduce and suppress sebum production. The procedure uses a 1726 nm wavelength for selectively targeting and suppressing the sebaceous glands. Above all, AviClear is suitable for all skin types and has no harmful side effects.

Several injectable fillers have been around for a long time to add shape, volume and definition to the face. But only some of these have received approval for usage in the jawline and chin. Now, chin fillers are solving this demand by injecting hyaluronic acid and placing it deep in the bone. Additionally, this medical aesthetic procedure also allows tailoring the size and shape of the chin according to the patient’s requirements. However, if a patient is not happy with the results, there is always an option of melting the hyaluronic acid to modify the result.

This non-invasive procedure is meant for those who would love a toned and lifted face minus the poking of needles or the downtime of lasers. Emface uses a device that combines electromagnetic stimulation and radiofrequency to enable collagen and elastin production, leading to a smoother look. This procedure is the only treatment of its kind and is painless with zero downtime.

Radiofrequency micro-needling improves skin texture and tone, eliminates acne scars, and soothes fine lines and wrinkles. The execution of this procedure is done by delivering thermal energy to the dermis to boost elastin and collagen production. Micro-needling is available for various products and can be selected based on the region and patient's concerns. 

As a one of its kind cryo-aesthetic treatment, Glacial RX is conceptualised to focus on inflammation issues. It uses the power of cold to treat a variety of skin concerns. The cooling factor algorithm is customised to suit the patient’s skin type and needs. However, the primary focus is to reduce chronic inflammation for improved skin appearance and decreased redness and discolouration. 

Reduced risk is undoubtedly one of the critical benefits of non-invasive aesthetic medicinal treatments. Along with this, a significant benefit is that these procedures do not use general anaesthesia and have significantly less recovery downtime. 

 

Additionally, non-invasive treatments are also less expensive than surgical procedures. As a result, these are accessible to a broader group of patients. Above all, the results from non-invasive aesthetic procedures are more natural-looking than surgical ones. These treatments generally work with a patient’s natural facial features and do not alter them dramatically. 

 

While non-invasive medical treatments are generally considered safe, they may have very mild side effects. Usually, these are temporary and tend to go away on their own.

When choosing a non-invasive medical treatment for yourself, the plethora of options can be confusing. Patients should consider their specific requirements, speak to a qualified professional, and decide. Then, choose to get your treatments done by an experienced person and minimise the risks associated with these procedures.