Bajaj Avenger Ride to Reboot
Bajaj Avenger has been around for more than a decade in different looks categorized into three generations which starts from 2005. The looks and riding pleasure got refined with time and the most recent Bajaj Avenger is outstanding in both aspects. However, the sales of the same fell in the past few years. So Bajaj is left with no choice other than advertising it. The name of advertisements has now a day’s changed to the campaign which sounds more like a national reform.
What is Ride to Reboot? - Disguised Ad
Mullen Lintas, a campaigner from the past and for the future of BAJAJ brings forward a campaign dedicated to BAJAJ Avenger. The adroitness of Mullen Lintas is evident in the lately created promoting video of BAJAJ Avenger. The pursuit of rebooting the sales machine starts with the same campaign for BAJAJ Avenger. Mullen Lintas created a video that depicts the nostalgic riding experience which gets reminded to the cast when they act like carrying out normal routine work and all of a sudden a hand posture of present reminds riding experience of Bajaj Avenger from the past. This can allure the buyers from the past to re-buy the bike and attract new buyers too. The campaign is given a hashtag of “Ride to Reboot”.
More on BAJAJ Avenger
Currently, three versions of BAJAJ Avenger is available in the Indian two-wheeler market and are named as:
- Bajaj Avenger Street 160
- Bajaj Avenger Cruise 200
- Bajaj Avenger Street 220
Similar to the past recent Bajaj Avengers are equipped with engines from pulsars. One can own an Avenger with modern urban looks with either 160 or 220 cc of the engine with the name as Bajaj Avenger Street or one can have retro-styled avenger dedicated to touring and cruising with 220 cc of engine and the name as Bajaj Avenger Cruise.
Detailing
Avengers Street has got stickers that easily catch the eyes with the contrast of black color. The wheels of Avenger Street are made of alloy which cuts down the number of spokes and adds to the beauty. The 160 cc variant produces power of 14.8 bhp and that for 220 cc version is 19 bhp.
The Avenger cruise is unique in terms of looks and power. The Cruise has got a lot of chrome and comes in a white paint scheme and has a windshield inherently for cruising. The 220 CC of an engine delivers the power of 19 bhp.
Costs
Bajaj Avenger Street 160 costs around Rs. 82,000/- as ex-showroom price and that of Avenger Street 220 is Rs.1,03,900/-. The cost of Avenger Cruise 220 is around Rs.1,05,000/-
List Of All Bajaj Bikes
Also View about BAJAJ Urbanite Chetak, Bajaj Pulsar 125 Neon
