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Franchise	http://www.amaron.in/contactus.php

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Corporate Office

Address : Amara Raja Batteries Ltd TERMINAL A 1-18/1/AMR/NR, Nanakramguda Gachibowli, Hyderabad - 500032. India.

Telephone Number : +91 – 40-23139000

Fax Number : +91 – 40-23139001

Email Address : [email protected]

Registered Office

Address : Karakambadi Tirupati - 517520, Andhra Pradesh, India

Telephone Number : +91 (877) 2265000

Fax Number : +91 (877) 22869990

Email Address : [email protected]

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The year 2000 did not just signify the end of a century, but also the end of things as they had been in the Indian automobile scene. The launch of Amaron batteries brought long-lasting power that added style and zoom to your drive.

Amara Raja Batteries Limited blazed a new trail when they launched the Amaron brand. They ushered in an era where batteries looked stunning, offered complete peace of mind with zero-maintenance and offered the longest warranty that the Indian market had ever seen. No wonder then, that Amaron batteries changed the game.

Since the very beginning, they have stayed true to their promise – to deliver quality products and services that meet international standards. And this promise is something that you experience every time you crank your ignition key.

AMARA RAJA BATTERIES LIMITED

A USD565 million Group, Amara Raja is synonymous with innovative engineering, and pathbreaking research and design. From design to manufacturing to sales and service, every step is oriented towards creating customer-focused products of top-notch quality. Partnerships and information-sharing tie-ups with global technology leaders also help them bring you the best from around the world.

Amara Raja Batteries Limited (ARBL), in collaboration with Johnson Controls Inc., USA, is the largest manufacturer of Standby Valve Regulated Lead Acid (VRLA) batteries in the Indian Ocean Rim region. They offer the discerning Indian customer an extensive range of India's most powerful zero-maintenance batteries. Their fully integrated world-class manufacturing facility is situated in the holy city of Tirupati, in Andhra Pradesh, India. Amaron batteries incorporate the latest technological advances in the field of captive power and are on par with batteries manufactured and marketed anywhere in the world.

Thanks to an unrelenting focus on innovative engineering, a deep-rooted commitment to research & design and the promise to deliver customer-focused products, Amaron has risen to a position of leadership in a span of just 7 years.

Amaron's Different Thinking

After spending decades ignored as an obscure part under the hood, the automotive battery has finally found a place in the minds of demanding consumers thanks to Amaron.

It was a transformation whose time had come. The striking black looks were just an indication of the changes that had taken place. Because the real changes were inside the battery. It was the technology that marked Amaron as the next generation battery that would last longer than anything the Indian consumer had seen.

At Amaron, they set out to transform the consumers' experience with batteries, and to disprove all the preconceived notions about batteries. For example, they were the first to introduce a zero-maintenance battery, so you never had to worry about top-ups or other maintenance. Amaron was also the first battery that left the factory fully charged. This meant that batteries were not subject to inconsistent charging at the dealerships. So customers could rest assured that all Amaron batteries were created equal and would perform equal.

The biggest change that they brought was to the long life of the battery. they backed their technology promise with their actions. They were the only company that had the confidence to offer the longest warranties for batteries. They were the first to offer 36 month, 48 month and 60 month warranties for car batteries, which was almost twice as long as the warranty periods in the market. Even for bikes, they made sure that the rides were never cut short. Amaron is the first and only battery for two-wheelers that offers a 60 month warranty.

The difference is silver. Amaron is the only battery that contains the patented Silven X alloy. And that's what gives it the power to last long, really long.

With Amaron, the changes did not stop with the way batteries were manufactured. In their constant endeavour to better the customer experience they revolutionized the retail and service aspects as well. Their impeccable- planned retail outlets transformed the way you bought a battery. No more dingy sheds and greasy workshops. Battery shopping actually became a pleasure. They also make sure that you are never too far away from them, because they have the widest network of dealers. What's more, their 24/7 customer service ensures complete peace of mind, since you know you can depend on them, any time of day or night.

At Amaron, their passion for the automotive also spills into the racetrack. They have been an active supporter and participant in the burgeoning motorsports scene in the country. From spotting fresh racing talent to sponsoring and training India's fastest, Amaron makes a smooth transition from the streets to the tracks.

Their unflagging commitment to technology quality has paid rich dividends. They are the preferred supplier to all major original equipment manufacturers, with most automobile models sporting an Amaron battery under the hood when they roll off the assembly line. They are the second largest brand in the Indian aftermarket space for automotive batteries. They have also made significant inroads into international markets, with promising performances in markets like Singapore – where every 3rd car is powered by Amaron – and Mauritius.

There are over 13,500,000 Amaron batteries powering Indian vehicles as of today.

Every minute, there are five Amaron batteries being fitted in vehicles in India (excluding two-wheelers).

Automotive Battery Manufacturing

Amaron batteries are made in QS 9000 IS 14000 & TS 16949 certified plants using world-class technology. The raw materials they use are of best-in-class purity and they make absolutely no compromise on the quality. Every item is stringently tested for conformance to specifications. Their batteries are manufactured in a totally automated assembly line, to ensure consistent products of the highest quality. The finished batteries also undergo stringent quality control parameters to ensure they meet global standards, and will last you for a long, long time.

Summary of World Class Integrated manufacturing facility

- From oxide manufacture to finished battery in one complex

- Automation at every possible process, reducing human intervention in all critical areas

- Fully furnished In-house plastic injection moulding

- Govt. approved R & D Centre for batteries

- Test facilities to check the raw material to parts per billion (ppb) level

- Full-fledged calibration & chemical labs to correct instruments & check material purity

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