Important Notes
Franchise Opportunities
Be your own boss. Share their passion & join India's largest international ice cream franchise.
Join India’s Largest International Ice Cream Stores Franchise
Baskin Robbins is the world’s largest chain of ice cream specialty shops, and they believe there are significant growth opportunities for the brand. There franchisees are the gateway to their success, and it is their top priority to support them and drive profitable growth in new and existing markets.
As one of the leading brands for hard serve ice cream in the Quick Service Restaurant (QSR) industry, Baskin Robbins delivers unique flavours in fun atmospheres to guests around the globe. Since their first shop opened in California, USA in 1945, the have grown to nearly 7,000 locations in 50 countries. Today, they continue to seek exceptional candidates to bring More Flavors More Fun to new markets. People everywhere recognize the quality associated with the brand and are more likely to be repeat customers because of it. Baskin Robbins prides itself on providing strong global branding, collaboration and partnership to ensure their franchisees and licensees are on the road to success – wherever they may be operating their shops. If you share their passion for their products and their guests, it’s time to join the Baskin Robbins team and bring the fun and unique flavours to your favorite corner of the globe.
Why Baskin Robbins?
- Largest International Ice Cream Franchise in India
- Low investment with high returns
- Proven Franchise model success since 1993 in India
- Operational simplicity
- Flexible real estate options are available
- Outstanding product innovations
- Extraordinary training programs
- Store opening and supply chain support
- Ongoing business consultation
- Design and construction support
- National, regional and local marketing programs for the brand and individual stores
68 years since their first shop opened, they have created more than 1,000 ice cream flavours and introduce nearly 40 flavours every year, both internationally and in India. Baskin Robbins welcomes over 300 million guests each year and strives to be the market leader through incomparable guest experiences and a comprehensive product line of frozen desserts, beverages, hard scoop ice cream, soft serve ice cream, cakes, individual treats and a variety of health conscious flavours.
How To Become A Franchise
Baskin Robbins is the world’s largest chain of ice cream specialty stores, specializing in high quality premium ice cream and beverages with over 7,000 retail stores around the globe. Baskin Robbins has over the last century retained its leading position in the market with sound strategies and marketing ideas. When you choose to build your own Baskin Robbins outlet, you can count on a number of special ingredients that have made them what they are today. Their premium products are backed every step of the way with their knowledge and experience in operations, marketing, training, product development… and ice cream. If you are looking to build your business on a strong foundation, having your own Baskin Robbins franchise is the answer for you. Please fill out the enclosed form and send it to their head office on the address given on the back cover. One of their managers will get in touch with you soon. Alternatively, you can call the corporate office on 022 42313100 and ask for the Business Development manager.
Please go through the link given below if you are interested in becoming a franchise of Baskin Robbins!
http://baskinrobbinsindia.com/connectTeammt.php?pg=FO
Eligibility Criteria
- Multi-unit retail, foodservice and / or QSR experience with a proven record of success
- Access to highly-preferred real estate and expertise in negotiating agreements in a given development market
- Sufficient capitalization and financial ability to develop a network of multiple stores over a set period of time
- An organizational structure to support, own and operate a network of multiple restaurants across major cities in a large territory or country
- A long-term, strategic vision for developing the Baskin Robbins
- Financial Credibility
Investment Required
Head Office
Address : Graviss Foods Pvt. Ltd. Pharma Search House, 72/73, Worli Hill House B.G. Kher Road, Worli, Mumbai - 400 018
Telephone Number : 022 4231 3100
Fax Number : +91 -022 4231 3101
North Regional Office
Address : Graviss Foods Pvt. Ltd. A-7, Lower Ground Floor, Sector 10,
Telephone Number : +91 - 120-4502900
East Regional Office
Address : Graviss Foods Pvt. Ltd. Business Space, Malancha, 4 A, Elgin Road, Kolkata – 700 020
Telephone Number : +91-033- 6888 8406
Fax Number : +91- 033 - 2280 8557
South Regional Office
1
Address : Graviss Foods Pvt Ltd. “Ebrahim Residency” No. 98, 1st Floor, Residency Road, Bangalore – 560025
Telephone Number : +08042523100
2
Address : Graviss Foods Pvt. Ltd. Flat No A/502, 5th Floor, Satya Apartments, Masab Tank, Next to Golkonda Hotel, Hyderabad - 500028
Telephone Number : +91- 040- 3248 1218
Franchise Opportunities
Be your own boss. Share their passion & join India's largest international ice cream franchise.
Join India’s Largest International Ice Cream Stores Franchise
Baskin Robbins is the world’s largest chain of ice cream specialty shops, and they believe there are significant growth opportunities for the brand. There franchisees are the gateway to their success, and it is their top priority to support them and drive profitable growth in new and existing markets.
As one of the leading brands for hard serve ice cream in the Quick Service Restaurant (QSR) industry, Baskin Robbins delivers unique flavours in fun atmospheres to guests around the globe. Since their first shop opened in California, USA in 1945, the have grown to nearly 7,000 locations in 50 countries. Today, they continue to seek exceptional candidates to bring More Flavors More Fun to new markets. People everywhere recognize the quality associated with the brand and are more likely to be repeat customers because of it. Baskin Robbins prides itself on providing strong global branding, collaboration and partnership to ensure their franchisees and licensees are on the road to success – wherever they may be operating their shops. If you share their passion for their products and their guests, it’s time to join the Baskin Robbins team and bring the fun and unique flavours to your favorite corner of the globe.
Why Baskin Robbins?
- Largest International Ice Cream Franchise in India
- Low investment with high returns
- Proven Franchise model success since 1993 in India
- Operational simplicity
- Flexible real estate options are available
- Outstanding product innovations
- Extraordinary training programs
- Store opening and supply chain support
- Ongoing business consultation
- Design and construction support
- National, regional and local marketing programs for the brand and individual stores
68 years since their first shop opened, they have created more than 1,000 ice cream flavours and introduce nearly 40 flavours every year, both internationally and in India. Baskin Robbins welcomes over 300 million guests each year and strives to be the market leader through incomparable guest experiences and a comprehensive product line of frozen desserts, beverages, hard scoop ice cream, soft serve ice cream, cakes, individual treats and a variety of health conscious flavours.
How To Become A Franchise
Baskin Robbins is the world’s largest chain of ice cream specialty stores, specializing in high quality premium ice cream and beverages with over 7,000 retail stores around the globe. Baskin Robbins has over the last century retained its leading position in the market with sound strategies and marketing ideas. When you choose to build your own Baskin Robbins outlet, you can count on a number of special ingredients that have made them what they are today. Their premium products are backed every step of the way with their knowledge and experience in operations, marketing, training, product development… and ice cream. If you are looking to build your business on a strong foundation, having your own Baskin Robbins franchise is the answer for you. Please fill out the enclosed form and send it to their head office on the address given on the back cover. One of their managers will get in touch with you soon. Alternatively, you can call the corporate office on 022 42313100 and ask for the Business Development manager.
Please go through the link given below if you are interested in becoming a franchise of Baskin Robbins!
http://baskinrobbinsindia.com/connectTeammt.php?pg=FO
Eligibility Criteria
- Multi-unit retail, foodservice and / or QSR experience with a proven record of success
- Access to highly-preferred real estate and expertise in negotiating agreements in a given development market
- Sufficient capitalization and financial ability to develop a network of multiple stores over a set period of time
- An organizational structure to support, own and operate a network of multiple restaurants across major cities in a large territory or country
- A long-term, strategic vision for developing the Baskin Robbins
- Financial Credibility
Investment Required
Baskin Robbins entered India in 1993 through a joint venture with The Graviss Group. Its first manufacturing plant outside North America opened in Pune. Offering delicious and fun treats across 150 cities / towns with 600+ stores, Baskin Robbins is the largest Ice Cream chain in India. The Graviss Group has dedicated teams with expertise in the multiple verticals; that has turned Baskin Robbins into India’s most loved Ice Cream Brand.
History
Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere.
As a teen, Irv worked in his father's ice cream store. During World War II, Burt was a Lieutenant in the U.S. Navy and produced ice cream for his fellow troops. When the war was over, the two entrepreneurs were eager to capitalize on America's love of ice cream.
They started out in separate ventures at the advice of Irv’s father. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. His store featured 21 flavors and emphasized high-quality ice cream sold in a fun, personalized atmosphere. A year later, Burt opened Burton's Ice Cream Shop in Pasadena, CA. By 1948, they had six stores between them. This concept eventually grew into Baskin-Robbins.
As the number of stores grew, Burt and Irv recognized that to maintain the high standards they set in the beginning, each store would require a manager who had an ownership interest in its overall operation. Even though they didn't realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry.
In 1949, there were more than 40 stores in Southern California when Burt and Irv purchased their first dairy in Burbank. This business decision allowed them to have complete control over the production of their ice cream, and the development of new ingredients and flavors.
It wasn’t until 1953 that the ice cream chain dropped the separate identities of Snowbird and Burton's and became Baskin-Robbins. A local advertising agency, Carson / Roberts, advised a uniform identity and image under the name Baskin-Robbins 31 Ice Cream. Their recommendations included the "31" logo to represent a flavor for every day of the month, Cherry (pink) and Chocolate (brown) polka dots to be reminiscent of clowns, carnivals and fun and lastly, the use of cartoons to bring their flavors alive with personality to graphically highlight the name and delicious ingredients. With this over-arching branding, Baskin-Robbins' iconic pink spoons were created with the belief that people should be able to try any of their many flavors without cost.
In 1954, Baskin-Robbins put their product on the line against their competitors at the Los Angeles County Fair. That year they won their first Gold Medal and set the pattern for county and state fair participation, earning Gold Medals for Baskin-Robbins Ice Cream every year since that first contest.
Baskin-Robbins continued to expand, and by the mid-1960s, the company had become an ice cream empire with more than 400 stores throughout the United States. In the 1970s the chain went international, opening stores in Japan, Saudi Arabia, Korea and Australia.
The franchise model created by Burt and Irv decades ago is still used by Baskin-Robbins today. They are 100% franchised, with each owner holding a stake in the business' success, while product development and merchandising are handled at Baskin-Robbins headquarters. This hands-on, small business approach allows franchisees the ability to create a strong presence in local communities all over the world. Through this franchise business model, they continue to provide innovative, high-quality ice cream treats to more than 150 million customers worldwide. And as a result, Baskin-Robbins has grown to become the world's largest chain of ice cream specialty stores, with more than 2,800 locations throughout the United States and 5,800 around the globe.
Since 1945, they have introduced more than 1,000 unique, fun and delicious ice cream flavors. Their original top-selling flavors like Mint Chocolate Chip and Pralines 'n Cream continue to delight millions worldwide. Still, they continue to consistently introduce new, exciting flavor combinations, as well as ice cream industry-leading innovations such as hand-packed ice cream quarts, a unique flavor ribbon technique, the use of traditional dessert ingredients and the introduction of mousse-textured ice creams. From their introduction of signature ice cream cakes and the growing line of beverages, including their signature Cappuccino Blast, their commitment to creating new and exciting products is unsurpassed in the industry. It’s all part of their mission to make the Baskin-Robbins neighborhood a tasty, fun place for their customers.
America's Favorite Neighborhood Ice Cream Shop
There are many forms of enjoyment in life : there’s spontaneous pleasure, anticipated pleasure, there is long-term happiness and there are spur-of-the-moment joys. For people everywhere, ice cream has probably generated each of those types of pleasure.
Baskin-Robbins has long been dedicated to making the experiences of eating ice cream an enjoyable one. “America’s Favorite Neighborhood Ice Cream Shop" is a philosophy at Baskin-Robbins shared by everyone. Each employee, store owner and corporate team member is proud of their heritage, and they are dedicated to upholding the flavor, the fun, and the local, neighborhood feel that make the experience unique to Baskin-Robbins. There is nothing quite as thrilling as the face of a child enjoying his favorite ice cream flavor, or the delight of a mother surprised with an ice cream cake on Mother’s Day in a store you call “my Baskin-Robbins”.
From the ages of one to ninety-nine, people visit Baskin-Robbins anticipating the pleasure of enjoying their favorite ice creams served any way they want. Because of their dedication to being “America’s Favorite Neighborhood Ice Cream Shop”, Baskin-Robbins stores are visited by over 300 million happy customers year after year. A number that continues to grow as Baskin-Robbins spreads throughout the world.
International
Baskin-Robbins has nearly 7,000 store locations in over 50 countries outside the US. You might be surprised where in the world you'll find them. They are one of the world's most recognizable brands of ice cream treats and the world’s largest ice cream specialty chain!
Baskin-Robbins stores throughout the world dish out global favourites like World Class Chocolate and Strawberry Cheesecake, but also local favourites, such as Green Tea and Rum Raisin. No matter where you are in the world, you will find unparalleled quality and variety at every shop.
India
Embarking on a vision implemented by two guys Burton "Burt" Baskin and Irvine "Irv" Robbins, Baskin Robbins entered India in 1993 through a joint venture with the Ghai Group. Its first manufacturing plant outside North America opened in Pune. Offering delicious and fun treats in 150 cities / towns with 600+ stores, Baskin Robbins is one of the largest retail chains in India. The company has a dedicated team of people with expertise in the hospitality industry that has turned BR into world's most loved Ice Cream Brand.
About Graviss
The Graviss Group was founded in1945. The brands that currently form part of the Graviss Group are Hotel InterContinental Marine Drive Mumbai, Mayfair Banquets, Baskin Robbins, Rich’s, Kwality Ice Creams Middle East, 6th Street Yogurt, Meats & More. Graviss has newly acquired Zaffran and Kebab Corner by Zaffran. The Group directly employs in excess of 800 people across all the regions in India as well as in the Middle East.
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I want to open a small basking Robbins shop in our area if company give me a chance.
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