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Franchise	http://www.cellowimplast.com/index.php?option=com_content&view=article&id=54&Itemid=60

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Head Office

Address : Cello House, Corporate Avenue, ‘B’ Wing, 1st Floor, Sonawala Road, Goregaon (E), Mumbai : 400063

Telephone Number : +91-22-2686 3426 / 27, 2686 4630

Fax Number : +91-22-2686 3681

Email Address : [email protected]

Registered Office and Works

Address : Unit 3 : S. No. 324/4 to 7, Swami Narayan Gurukul Road, Off Kachigam, Village Kachigam, Nani Daman, Daman - 396210.

Telephone Number : +91 93772 83459

Email Address : [email protected]

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CELLO as a brand made its inception through its founder Shri. Ghisulal Rathod in 1974. Cello started its journey making Thermoware for Indian kitchens from a small factory at Mumbai, in 1986. Today under the able stewardship of Shri G. D. Rathod, along with his sons, Shri Pradeep Rathod and Shri Pankaj Rathod,have successfully taken the group into its next generation further with his grandson, Shri Gaurav Rathod. They have led the diversification of the group into new products and markets, resulting in Cello becoming the largest manufacturer of branded commodities in India and worldwide , with a wide range of plastic molded products.

Cello ventured into manufacturing of elegant, versatile and durable Plastic Molded Furniture bringing convenience and style to consumers at surprisingly economical prices, made from special grade plastic and state of the art moulds from Italy. Cello Pens was created in 1995 which exploded on the scene with cello clear pens with Swiss Tips and German Ink. The revolutionary new smear free smooth flowing pen not just took the market by storm but marked a new era in writing instruments. Further to this a new feather in the cap was the inception of Cello Oral Hygiene Products in the year 1997. Cello marched towards Exports in the year 1990 which won the titles of ‘The Largest Exporter of Insulated Thermoware and Writing Instruments from India’and Winner of the Prestigious Plex Council Award as ‘Highest Exporter’. Turning to innovation in the field of Extrusion Technology cello set up processing of Bubble Guard Sheets in 2003-04 with a range of products for interior, advertising, packaging and construction application.

The flying saucer of cello not only stopped with the above but entered into Construction activities which includes commercial, residential and malls in the year 2005 being successful into multiple projects on Pan India basis. And now launched its new product ‘cello Air Coolers’ in 2015.

CELLO has spearheaded the modernization of Indian plastic industry with many technology advancements. The world acknowledges its outstanding quality, which always seeks perfection. Million families in India and millions around the world have put their trust in cello. To delight and deliver beyond expectation through ingenious strategy implied entrepreneurship impaired technology, innovative products, insightful marketing and inspired thinking about the future. To establish the company as ‘India’s Best Company’ being the Marketing Objective cello brand is a top rung group with a vision of Uncompromising Quality and Total Consumer Satisfaction.

1982

With a tiny factory for making plastic household goods, Mr. G. D. Rathod makes a small beginning in manufacturing. Behind this step the founder has a vision of uncompromising quality and total consumer satisfaction. Set up on this deep foundation, cello begins its journey to become a leader.

1986

A new factory for cello Thermoware is set up in Goregaon, Mumbai, capable of manufacturing the finest range of hot spots and casserols, insulated water bottles, attractive range of insulated jugs and flasks.

1994

Cello Group ventures into manufacturing moulded furniture. Elegant, versatile and durable, cello furniture brings convenience and style to consumers at surprising economical price, made from special grade plastic and state-of-the-art moulds from Italy. Cello Furniture becomes a household name in short span of time for its range of products and quality.

1995

Cello Writing Instruments, a part of cello Group entered the plastic moulded ball pen market. In 1995, cello exploded on the scene with cello Clear Pens with Swiss tips and German ink and changed forever the way pen ran on paper. The revolutionary new smear free, smooth flowing pen not just took the market by storm but marked a new era in writing instruments in India. Not too long after, the company unveiled two more models Prism and Crystal and with that started as a mere 3-machine company, took wings.

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