Important Notes

For more information please get in touch with Mr. Oswald Crasto - [email protected]

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. That’s why their designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. Their cars are a manifestation of their passion. Performance that cannot be measured, only felt. That’s why they call it art.

THE JAGUAR BUSINESS

Since the first Jaguar car was produced in 1935 they have pushed the boundaries of what is possible, inspired by their founder, Sir William Lyons. His uncompromising vision set new benchmarks that they still live by.

They're continuing that tradition with the launch of the new F-TYPE. This definitive two-seater sports car continues a revered bloodline that began with the C, D and E-Types. The latter is an enduring icon, still considered the most beautiful car in the world, it defined the market that F-TYPE is redefining today.

The Jaguar DNA is instantly recognisable across their range – there is an unmistakable purity of line that runs through all of their models. Agile and powerful ; sleek and seductive; confident and instinctive: all these qualities are reflected in their cars.

As a company, they're proud of their role in the global and British economies – creating thousands of jobs while pursuing automotive excellence in the UK and around the world. With a deep commitment to their founding principles, Jaguar will remain at the forefront of the luxury automotive industry for years to come. Concept cars imagining the future of Jaguar. They use concept cars to map the future of Jaguar. They challenge themselves to combine technological advances, extraordinary design thinking, end-to-end sustainability and superior performance.

Corporate Values

Integrity

They believe that business should be done in a fair, honest and transparent way. Everything they do must stand the test of public scrutiny.

Understanding

Respect, compassion and humanity: they care about their customers and colleagues all over the world. Everyone should benefit from their involvement with them.

Excellence

‘Good enough’ is never good enough. They aim for the highest standards possible in the way they work and in the quality of their cars, products and services.

Unity

Success is a result of building strong, mutually beneficial relationships with their colleagues, partners and customers all over the world.

Responsibility

They are always responsible to the countries, communities and places they work. Their aim is to ensure everyone benefits from working with them.

QUALITY, DEPENDABILITY & RELIABILITY

Jaguar cars are built on their state-of-the-art production lines at Castle Bromwich. It’s a place of awe-inspiring craftsmanship, where hundreds of hi-tech robots and multi-million-pound machines operate in perfect synchronisation alongside thousands of highly skilled workers.

Unique cars, made to order

Every Jaguar is made to order so every car on the production line already has an owner waiting for it. And it’s this fact that underpins the handcrafted nature of Jaguar’s incredible manufacturing process.

End-to-End Quality

In practical terms, this attention to detail means that every car is constantly scrutinised as it makes its journey through the plant. During the production of each XJ, for example – from its beginning as a sheet of aluminium to the moment it rolls off the final assembly line as a luxury vehicle – it will undergo thousands of precision process and quality checks. On the rare occasion a car is not perfect at the end of a process, it does not continue until the problem has been remedied, checked, double-checked, and deemed perfect.

At the end of the process, dedicated inspectors then pore over every car, checking everything works, that there is no damage, and that each car has been built to a Jaguar level of excellence.