Requirement
Investment Amount	-
Land Area	-
Return on Investment	-
Franchise	http://www.onida.com/contact-us

Important Notes

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MIRC Electronics Ltd.

Address : Onida House, G-1, M.I.D.C, Mahakali Caves Road, Andheri (E), Mumbai - 400 093.

Telephone Number : 02228200435

Service Helpline Number :  39889000 (Timing 9 AM to 9 PM)

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Corporate Journey

Mirc Electronics commenced its journey in 1981. Starting with a goal of manufacturing televisions sets, it transformed into a complete consumer durable company with a wide product portfolio including Flat panel TVs (LED & LCD TVs), Air Conditioners, Washing Machines, Microwave Ovens, DVD & Home Theatre systems, Mobile phones, Projector systems and LED lights.

Onida has been an enduring brand in the Indian Consumer Durable space, and has won the trust of millions of consumers with its high quality products. Being an Indian company, the company understands the unique requirements of the Indian consumer – more than any other company does. This has found expression in so many of the innovative products that have been launched over the years. This understanding of the consumer is one of the core strengths of the company that has enabled it to compete in the market.

In the annals of Indian advertising, Onida enjoys a storied past. The advertisements that Onida brought out broke all conventions and are a defining feature of the organisation. The company created amongst the most powerful icons in advertising, the Onida Devil, and amongst the most memorable taglines, ‘Neighbour’s envy. Owner’s pride.’

Mirc has world class manufacturing facilies at Wada (Maharashtra) and Roorkee (Uttrakhand) with a capacity of over 3.4 Million Televisions and 2.4 lakhs Washing Machines respectively.

With a Maverick leadership team, Onida has become a torch-bearer for consumer-centric innovations and unconventional communication.

Onida has often been voted as the top most trusted consumer durable brand in India – a reflection of its continued success.

Vision

Their aim is to make Indians proud of the Made-In-India label by providing highly innovative products, which are better than the competition, which simplify lives and provide an unmatched customer experience.

Mission

To benefit society at large through innovation, quality, productivity, human development and growth, and to generate sustained surpluses, always striving for excellence, within the framework of law, and with pride in ethical values.

Values

- Different and Unique

- Respect for Individual

- Integrity

- Customer Relationship

- Achieving the Impossible

- Passion for Perfection

Innovation @ Onida

At Onida, Innovating happens for the consumer, and their customer centric insighting process ensures that consumers are contributing to their innovations. Their attempt is not just to give you a better or more useful products; they work towards giving you a better experience.

Manufacturing Facility

Onida’s factory facilitates a large gamut of manufacturing operations which include Printed Circuit Board assembly , Injection Moulding , EPS etc using state of the art machinery. At each stage , the products go through rigorous Quality checks that far exceeds the usual requirements. This ensures that the failure rates of the products are amongst the lowest in the industry.

MIRC Electronics Ltd is committed to follow all the statutory compliance norms as directed by the Central Government , this includes the E Waste Rules – 2011 , which deals with implementing of RoHS (Restriction of Hazardeous Substances) and Handling , Storage , Dismantling & Re-cycling of E waste material right upto the end user.

Brand Values

The Brand Values that will define Onida are :

- Unconventionality

- Creativity

- Surprisingly Thoughtful

- Wit

Brand Idea

Think WhyNot! will be the Onida Brand Essence. The ‘WhyNot!’ application will be across all functions of the organisation and will encourage an attitude of challenge and creativity.

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