Requirement
Investment Amount	10-15 lakhs
Land Area	At least 600 sq. ft. store in strong retail area on ground floor with frontage of at least 12 ft
Return on Investment	-
Franchise	https://www.orientelectric.com/franchise/photo-gallery

Important Notes

OVERVIEW

Smart Shop is an extension of Orient Electric's ongoing efforts in creating more engagement points to improve consumer experience. Orient Electric Smart Shops serve as exclusive and franchised one-stop shops offering consumers a great opportunity to experience and purchase various products of Orient Electric under one roof while giving an opportunity to their franchisee partners to associate with them in profitable business expansion. These exclusive shops also double as a platform for them to engage with consumers, understand their expectations and get valuable feedback which enables them to improve their product offerings, service and overall consumer experience.

MORE POWER TO CUSTOMERS

Today's consumer is smart, focused and demanding. At Orient Electric, they continuously map all the touch points to figure out various ways which could help them in delivering happiness to their consumers. Through their Smart Shops, they want to create and deliver distinctive consumer experiences. Their Smart Shop will not only house entire range of products but also offer value added services to add to the consumer delight. Trained in-shop demonstrators will be available at every Smart Shop to provide detailed product information and productdemos to help their consumers make informed buying decisions.

EXTENSIVE PRODUCT PORTFOLIO

Fans: Ceiling Fan, Wall Fan, Stand Fan, Table Fan, Exhaust Fan, Multi-Utility Fan

Lighting: LED, CFL, Halogen, Ballast, Professional Luminaires, FTL & GLS, Fittings

Home Appliances: Water Heater, Mixer Grinder, Juicer Mixer Grinder, Air Cooler, Hand Blender, Kettle, Rice Cooker, Pop up Toaster, Sandwich Toaster, Dry Iron, Room Heater

Switchgear: Miniature Circuit Breaker (MCB), Residual Current Circuit Breaker (RCCB), Distribution Board, Isolator, Accessories

PARTNERSHIP OPPORTUNITIES

Orient Electric is open to mutually beneficial alliances. They are looking for partners who are ready to join hands with them in opening Orient Electric Smart Shop in their respective region. It is a great opportunity for enterprising individuals to partner with India's leading electrical goods company. They have built a reputation for doing business with their partners in a spirit of trust, integrity and collaboration.

YOUR SUCCESS IS OUR SUCCESS

When you associate with them, you choose an alliance that will continually yield impressive returns on your moderate investments. They are committed to maximising the prospects of the success of both existing and new franchises.

FRANCHISE PROGRAM

Under the franchise program, they are offering attractive margins for their partners on entire product range of Orient Electric. They continuously assist franchisees in monitoring and managing the business to make sure that the best business practices get implemented to run the store on profit as well as to achieve consumer satisfaction. Doing most of the heavy lifting, they provide comprehensive training to all franchisees on service operations, standard check-up procedures, accounting, inventory control etc. They take care of inventory management by playing a key role in stock supply, control checks on goods delivery, replenishment ordering and product range maintenance. Moreover, they also offer comprehensive branding, advertising and PR support to boost visibility for your business. They back their every franchisee with dedicated personnel to ensure effective communication and smooth operations.

PREFERRED BUSINESS PARTNER PROFILE

• Entrepreneurs with substantial experience in electrical goods business
• Professionals from distribution industry willing to partner in retailing
• Existing retailer of electrical goods and appliances
• Partner must be ethical in business practices in terms of tax payments, integrity etc
• Young local investors with a flair for the retail business

TERMS & CONDITIONS

• The total investments by franchise in starting smart shop stands at 10-15 lakhs, which tentatively includes 
  Stock on display : 7-10 lakhs (approx. as per seasonality)
  Civil work (false ceiling, flooring, glass façade etc.) : 3 – 4 lakhs (approx. depending upon store condition and size), 
  Security : 4 Lakhs (with 7% annualized interest)

Equipment (Laptop, Tally, 32’ Inch LED T.V, A/C., Printer etc.): 1 lakh – 1.5 Lakh (approx.)

• Franchise will provide at least. 600 sq. ft. store in strong retail area on ground floor with frontage of at least 12 ft (Desired frontage is 15 ft).
• Franchise will have to inform Orient Electric whether it is rented or owned. The Showroom will be owned/ leased by the Franchisee for a minimum period of 5 years. If Shop is rented, Orient will reimburse 50% of rent for 3 years or company budgeted rental, whichever is lower.
• Franchise will provide infrastructure which includes flooring, false ceiling, lighting, electric connection, computer, TV, billing software, air-conditioner & front façade. This entire cost including electricity will be borne by Franchise throughout operation.
• Store Interior will be done by Orient Electric through an appointed agency. The cost of interiors will be borne solely by Orient Electric, and therefore will be Orient Electric’s property. The Franchisee is expected to maintain the high quality of the interior throughout the operation of the Smart Shop through high standard of maintenance and upkeep. Any subsequent maintenance cost, handling damages and wear-and- tear, will be borne by Franchisee to meet the high quality standard as defined by Orient Electric.
• Orient Electric will provide all the display Products at special price at 50% of MRP; this would be a onetime per year discount for each SKU displayed. Franchise will keep the unit on display for the minimum period of 1 year or till its discontinuation or as per instruction by Orient Electric, whichever is earlier. Thereafter, the display product will be sold by Franchisee.
• The contract need to be signed for minimum 3 years and can be extended or terminated after this period on mutual understanding.

FRANCHISE CONTACT

Email ID             : [email protected]

Phone No.          : 011-45779000/36

CORPORATE ADDRESS

Address             : ORIENT ELECTRIC

                           82, 1st Floor, Okhla Industrial Estate Phase - III

                           New Delhi - 110 020

Phone               : 011-40507000

Email                : [email protected]

ECOM CUSTOMER CARE

Phone                : 079 - 4026 0260, 079 - 6777 8777

Email                 : [email protected]

OVERVIEW

Smart Shop is an extension of Orient Electric's ongoing efforts in creating more engagement points to improve consumer experience. Orient Electric Smart Shops serve as exclusive and franchised one-stop shops offering consumers a great opportunity to experience and purchase various products of Orient Electric under one roof while giving an opportunity to their franchisee partners to associate with them in profitable business expansion. These exclusive shops also double as a platform for them to engage with consumers, understand their expectations and get valuable feedback which enables them to improve their product offerings, service and overall consumer experience.

MORE POWER TO CUSTOMERS

Today's consumer is smart, focused and demanding. At Orient Electric, they continuously map all the touch points to figure out various ways which could help them in delivering happiness to their consumers. Through their Smart Shops, they want to create and deliver distinctive consumer experiences. Their Smart Shop will not only house entire range of products but also offer value added services to add to the consumer delight. Trained in-shop demonstrators will be available at every Smart Shop to provide detailed product information and productdemos to help their consumers make informed buying decisions.

EXTENSIVE PRODUCT PORTFOLIO

Fans: Ceiling Fan, Wall Fan, Stand Fan, Table Fan, Exhaust Fan, Multi-Utility Fan

Lighting: LED, CFL, Halogen, Ballast, Professional Luminaires, FTL & GLS, Fittings

Home Appliances: Water Heater, Mixer Grinder, Juicer Mixer Grinder, Air Cooler, Hand Blender, Kettle, Rice Cooker, Pop up Toaster, Sandwich Toaster, Dry Iron, Room Heater

Switchgear: Miniature Circuit Breaker (MCB), Residual Current Circuit Breaker (RCCB), Distribution Board, Isolator, Accessories

PARTNERSHIP OPPORTUNITIES

Orient Electric is open to mutually beneficial alliances. They are looking for partners who are ready to join hands with them in opening Orient Electric Smart Shop in their respective region. It is a great opportunity for enterprising individuals to partner with India's leading electrical goods company. They have built a reputation for doing business with their partners in a spirit of trust, integrity and collaboration.

YOUR SUCCESS IS OUR SUCCESS

When you associate with them, you choose an alliance that will continually yield impressive returns on your moderate investments. They are committed to maximising the prospects of the success of both existing and new franchises.

FRANCHISE PROGRAM

Under the franchise program, they are offering attractive margins for their partners on entire product range of Orient Electric. They continuously assist franchisees in monitoring and managing the business to make sure that the best business practices get implemented to run the store on profit as well as to achieve consumer satisfaction. Doing most of the heavy lifting, they provide comprehensive training to all franchisees on service operations, standard check-up procedures, accounting, inventory control etc. They take care of inventory management by playing a key role in stock supply, control checks on goods delivery, replenishment ordering and product range maintenance. Moreover, they also offer comprehensive branding, advertising and PR support to boost visibility for your business. They back their every franchisee with dedicated personnel to ensure effective communication and smooth operations.

PREFERRED BUSINESS PARTNER PROFILE

• Entrepreneurs with substantial experience in electrical goods business
• Professionals from distribution industry willing to partner in retailing
• Existing retailer of electrical goods and appliances
• Partner must be ethical in business practices in terms of tax payments, integrity etc
• Young local investors with a flair for the retail business

TERMS & CONDITIONS

• The total investments by franchise in starting smart shop stands at 10-15 lakhs, which tentatively includes 
  Stock on display : 7-10 lakhs (approx. as per seasonality)
  Civil work (false ceiling, flooring, glass façade etc.) : 3 – 4 lakhs (approx. depending upon store condition and size), 
  Security : 4 Lakhs (with 7% annualized interest)

Equipment (Laptop, Tally, 32’ Inch LED T.V, A/C., Printer etc.): 1 lakh – 1.5 Lakh (approx.)

• Franchise will provide at least. 600 sq. ft. store in strong retail area on ground floor with frontage of at least 12 ft (Desired frontage is 15 ft).
• Franchise will have to inform Orient Electric whether it is rented or owned. The Showroom will be owned/ leased by the Franchisee for a minimum period of 5 years. If Shop is rented, Orient will reimburse 50% of rent for 3 years or company budgeted rental, whichever is lower.
• Franchise will provide infrastructure which includes flooring, false ceiling, lighting, electric connection, computer, TV, billing software, air-conditioner & front façade. This entire cost including electricity will be borne by Franchise throughout operation.
• Store Interior will be done by Orient Electric through an appointed agency. The cost of interiors will be borne solely by Orient Electric, and therefore will be Orient Electric’s property. The Franchisee is expected to maintain the high quality of the interior throughout the operation of the Smart Shop through high standard of maintenance and upkeep. Any subsequent maintenance cost, handling damages and wear-and- tear, will be borne by Franchisee to meet the high quality standard as defined by Orient Electric.
• Orient Electric will provide all the display Products at special price at 50% of MRP; this would be a onetime per year discount for each SKU displayed. Franchise will keep the unit on display for the minimum period of 1 year or till its discontinuation or as per instruction by Orient Electric, whichever is earlier. Thereafter, the display product will be sold by Franchisee.
• The contract need to be signed for minimum 3 years and can be extended or terminated after this period on mutual understanding.

FRANCHISE CONTACT

Email ID             : [email protected]

Phone No.          : 011-45779000/36

ABOUT ORIENT ELECTRIC

Orient Electric is part of the diversified Indian conglomerate CK Birla Group. A global market leader in the electrical industry, Orient Electric offers diverse selection of consumer electrical solutions including Fans, Home appliances, Lighting and Switchgear.

It has been a household name in the Indian fan Industry for over 60 years. Orient Electric takes pride in its R&D capabilities, spirit of continuous innovation and commitment to manufacture cutting-edge lifestyle electrical products that meet the needs and expectations of new age consumers. Orient Electric operates in over 35 countries and is the largest manufacturer and exporter of fans in India. The company has a strong pan India presence with more than 100,000 retail outlets, 3500 retailers and distributors, and 153 service centres across the nation. Orient Electric operates with a philosophy to carve out a niche in the global fan industry and evolve into a premier electrical lifestyle solutions provider.

Continuing with its efforts to position itself as one-stop solution provider of lifestyle electrical solutions, Orient Electric forayed into the Switchgear market. The products in the low voltage Switchgear range are MCBs, RCBs, Isolators and Distribution boards. The company manufactures the Switchgear range at its state of the art manufacturing facility located at Noida in the state of Uttar Pradesh.

WORLDWIDE PRESENCE

Orient Electric operates with a philosophy to carve out a niche in the global fan industry and evolve into a premier lifestyle home solutions provider. With operations spanning over 35 countries, Orient Electric has earned the trust of millions of customers by providing cutting-edge lifestyle electrical products. Orient Electric is the largest manufacturer and exporter of fans in India with more than 60% share in exports.

CK BIRLA GROUP

Orient Electric is part of the CK Birla Group. The CK Birla Group is a growing US$1.6 billion conglomerate that has a history of enduring relationships with renowned global companies. With over 20,000 employees, 24 manufacturing facilities and numerous patents and awards, the Group's businesses are present across five continents. It operates in three industry clusters - Technology and Automotive, Home and Building, and Healthcare and Education. The group companies are strengthened by common ownership and shared guiding principles that include a focus on long-term value, trust-based relationships and philanthropy. Each business is transforming to build on the collective strength and synergies of the Group's size and span.

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