| Requirement | |
|---|---|
| Investment Amount | - |
| Land Area | - |
| Return on Investment | - |
| Franchise | http://www.ritukumar.com/franchise-queries/ |
Important Notes
No details found.Email Address : [email protected]
Contact Number : +91 124-3884369
Company Profile
Ritu Kumar is the largest & most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas. Over the years it has patronized several organizations working in these areas and helped in developing skills and taking them to the market.
Ritu who began her career in 1969, started with just four hand block printers and two tables in a small village near Calcutta. Today her brand has grown to retail through twenty-seven stores across the country. She has pioneered the term ‘fashion’ in the Indian context and more importantly has demonstrated that hand-made products can be as profitable and even more glamorous than those made by machine. The company sources the finest fabrics and craftsmanship from across the country thereby reviving great textile skills and providing employment to hundreds of artisans.
In 2002, the company launched a sub-brand LABEL – Ritu Kumar. LABEL uses the established forte of traditional Indian aesthetic to create fashion oriented international products. The brand’s charter involves pushing boundaries and forging alliances with design talent across the world to create a unique, sophisticated product. This is aimed at the young, global Indian woman with a contemporary lifestyle. LABEL retails from most Ritu Kumar stores as well as some standalone stores.
Ritu Kumar as a brand has been admired and worn all over the world. Its patrons include Indian stars such as Aishwarya Rai, Priyanka Chopra, Lara Dutta, Dia Mirza to name a few and international celebrities such as the late Princess Diana, Mischa Barton, Anoushka Shankar. Since 1994, Ritu Kumar has also designed the wardrobes for the Miss India contestants for their participation in international beauty pageants such as Miss Universe, Miss World and Miss Asia Pacific. An impressive number of winners have emerged from amongst these contestants putting India on the beauty map.
Ritu in 1999 published a book “Costumes and Textiles of Royal India” which chronicles the history of textiles and art design in India. Ritu has also been the recipient of numerous awards such as the ‘Indira Gandhi Priyadarshini Award’ for her contribution in the field of fashion. She has also been bestowed with the prestigious award of “Chevalier des arts et des lettres” by the French government. Most recently, she was awarded the Achievement Award at the Loreal Paris Femina Women’s Awards.
Ritu Kumar, has also been awarded the Padma Shri Award 2013, the country's fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship.
Company History
Mrs. Kumar became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern India. The Brand Ritu Kumar has been retailing in Europe and India since 1970’s. The products include couture, formal prêt accessories and a fashion forward sub brand called LABEL, Ritu Kumar.
Currently Ritika Pvt. Limited operates two main production centers Gurgaon and Calcutta. Factories are equipped with in-house printing, tailoring, finishing and quality control facilities. It self runs and franchises retail outlets under the label RITU KUMAR.
Ritu pioneering work in reviving master craftsmanship has earned her several accolades including the French Honor "chevalier des arts et des lettres” , a knighthood was awarded to her by French government in recognition of her contribution to Indian textile crafts and her interaction with French fashion world.
She has also been graced with ‘Indira Gandhi Priyadarshini award’ for her achievements and contribution in the field of fashion. Mother Teresa, Birju Maharaj, Pt. Hari Prasad were previous recipients of this prestigious award.
