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Important Notes

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Corporate Office

Sheenlac Paints Ltd.

Address : No. 76 B, GKS Estates, Block B, Ambattur Industrial Estate, Chennai - 600098, India

Phone Number : 044 - 43949900

Fax Number : 0091 - 44 - 26423380

Email Address : [email protected]

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History

1962 : Mr.John Peter Founder and Chairman started "United Thinner Agencies " for Manufacturing Thinner and Wood Polish products. Products were marketed under the Brand Name  "SHEENLAC".

Mr. Krishnamoorthy a business friend was Instrumental in coming the brand name "SHEEN"
means Future of Shine and "LAC" means Lacquer polish.

Branch office Opened at Ambattur in Chennai.

1971 : "Sphinax Chemical Industries" was started on 6th November.

1973 : Year marked with the launch of Wood Polish in HDPE Bottles, First of its kind in Indian market.Small Packing was introduce to fulfil the needs of the users.

1977 : Renewal of Sphinax Chemical Industries as Sphinax Chemical Industries (P) Ltd. to cater the increasing market demand.

1983 : Once again, First of its kind in Indian market the launch of Thinners in Pet Bottles. Construction of Church in Thrissur (Kerala) and handing over to "Malabar Independent Syrian Church" as a part of Social Commitment.

Branch office opened in Kochi.

Church in Chennai at Perambur.

1984 : Branch office opened in Vijayawada.

1986 : Branch office in Bangalore.

1987 : Branch office in Coimbatore.

1989 : "Best Enterpreneur Award" Mr.John Peter founder of Sheenlac group received from Honorable President of India Shri.R.Venkatraman.

1992 : Outstanding Award was received by Mrs. Mary John Proprietrix of Supercoat Industries received from Chief Minister of Tamil Nadu - Shri.M.Karunanidhi.

1993 : "Surface Coating Industries" a new Manufacturing unit producing Thinner and Wood Polish in large scale was started to cater the needs of Northern Markets.

1997 : Growing needs from the Industrial sector was the initiation of Research and Development unit in Ambattur.

1998 : Increase in Manufacturing of Paint to 10 KL per batch as a part of Expansion plan.

Branch office at Yeshwantpur in Bangalore.

1999 : Received ISO 9001 Certification from Bureau Veritas.

Branch office in Hyderabad.

2000 : State of the art "Surface Coating Industries" in 12 acres of plot to Manufacture 1,00,000 Ltr per day of Thinners and Wood Polish to face the high demands.

"Women Enterpreneur Award" Mrs. Mary John Proprietrix of Supercoat Industries received from Minister for Industries Tamil Nadu - Shri. Periasamy.

2002 : "Rashtriya Samman Award" Mr. Sudhir John Proprietor of Surface Coating Industries received from Government of India's Chairperson CBDT - Smt.S.K.Nigam.

Rashtriya Samman Award  from 2000 to 2001.

"Rashtriya Samman Award" Mr. Sudhir John Proprietor of Surface Coating Industries received second time from Central Minister of Finance (State) - Mr. Chengi Ramachandran.

"Vocational Excellence Award" Mr.John Peter received from Rotary Club for his commitment to the society. Branch office in Hyderabad.

2003 : Branch office was opened in Cuttack, Ahmedabad and Pondichery.

2004 : Noble cause led to construction of one more Church in Perambur (Chennai).

2006 : Branch office in Kolkatta, Goa, Kochi and Calicut.

2007 : Branch office in Coimbatore and Ludiana.

Amalgamation of all the manufacturing companies as "SHEENLAC PAINTS CORP".

2008 : Branch office in Raipur.

2010 : New Factory gearing up in outskirts of Chennai at Vadakanallur.

Sheenlac Services

Technical Training Internal and External

The R&D department gives training to sales staff since the products involved require application knowledge. Apart from detailed induction programs, there is a criterion of minimum number of training programs that a sales person needs to undergo to get job promotions.

R&D also offers training to Polishers & Dealers periodically whenever a new product is introduced. A case in point was the launch of specialty wood coatings. When a new product like water-based coatings was introduced, elaborate training was offered to help polishers understand & appreciate the concept. A new initiative to sustain this external training is the creation of a new cadre in the sales force called TSO, ie Technical Sales Officers. These officers who were once Sales Officers are now being groomed to offer support on the field to such R&D initiatives.

Human Skills Training

A regular training calendar is set every quarter to improve human skills. Sheenlac believes in the power of synergy, where in the outcome of 3 & 3 need not necessarily be 6, but could be 9 or even 27 based on how they are strategically combined.

Sales Management Training

Sheenlac has its own proprietary approach to Sales Training. Salesmen across regions speak a common language and share a common zeal because of the usage of such tools.

Personality Training

One key perquisite provided to employees of Sheenlac is the personality development training resource. Since self-development is not a one-time ad-hoc activity, this initiative is provided throughout the year. The focus of such programs is the identification of one's hidden potential.

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