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Investment Amount | - |
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Franchise | http://www.tataglobalbeverages.com/contact-us |
Important Notes
No details found.Corporate Office
Tata Global Beverages Limited
Address : 11/13, Botawala Building, 1st Floor, Office Nos. 2 to 6, Horniman Circle, Fort, Mumbai – 400001.
Telephone Number : +91 (0)22 6121 8400
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Please go through the link given below for contact details of Tata Global Beverages Limited Offices located around India!
http://www.tataglobalbeverages.com/company/global-operations
Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants. With 4 national and 3 regional brands, Tata Tea keeps the diverse preferences of its consumers in mind, offering an eclectic range of flavours and tastes in its portfolio of tea products.
Brands
TATA Tea Premium
Tata Tea Premium is India's No. 1 branded tea, in terms of volume as well as value. It is approximately 25% larger than the 2nd largest brand in the country. The flagship brand of Tata Global Beverages Limited, Tata Tea pioneered the packet tea revolution in India in 1985, bringing teas fresh from the garden directly to consumers in poly packs. As the portfolio began to increase, the Tata Tea brand was renamed as Tata Tea Premium in 2004.
Tata Tea Premium is beyond being just a cup of tea. In 2007, the brand brought in a wave of collective consciousness and social awakening through its landmark campaign Jaago Re. Tata Tea Premium continues to speak about social awakening, moving from voting to the issue of corruption with the Khilana bandh, Pilana shuru (Stop bribing them, instead share a cup of tea) campaign in 2009.
In 2010, Tata Tea Premium re-launched with a new identity and positioning combined with rational and emotional communication through the Badi patti, Choti patti television commercial. With this campaign, Tata Tea Premium sought to appeal to the honest, socially-conscious homemaker of India, who wishes to be an agent of change in her circle of influence. She brings about this change in a harmonious manner, just like the harmonious blend of badi patti and choti patti in Tata Tea Premium.
TATA Tea Fusion
After leading the leaf, dust and green tea markets in India for many years, Tata Tea is now offering the delightful experience of premium black tea through Fusion. For the first time in India, tea lovers can prepare and enjoy their tea the way they want it. By blending Superior Assam Tea with taste enhancers – Kenyan tea and Green Tea consumers can now create a customised brew that is unique to each individual.
Featuring a dual-pouched innovative pack and jar, Tata Tea Fusion is available in two variants - Superior Assam & Green Tea and Superior Assam & Kenyan Tea. The exclusive compartmentalised packaging with its innovative dual storage facility, can store two different types of tea in a single pack, preserving the freshness of each. Backed by strong consumer insight, Tata Tea has hand-crafted Fusion to create an unmatched experience in tea drinking. The Superior Assam Tea lends its characteristic freshness, being proficient enough to create that perfect cup of steaming goodness that can be an everyday delight.
However, the true essence of innovation in Tata Tea Fusion lies in the two enhancers - Green & Kenyan Tea that can help create a ‘magical beverage moment’ on those special occasions. The Kenyan Tea, a first in the Indian market, gives a gorgeous golden glow while, Green Tea adds a dose of wellness. Make the Assam tea on its own or create an extraordinary blend; with Fusion one can always create a personalised ‘Signature Brew’.
TATA Tea Gold
Tata Tea Gold, the mass premium offering from Tata Tea’s diverse portfolio, was launched in 2003 as a superior variant on the ‘aroma’ platform. While the practice of mixing CTC (Crushed, Tear, Curl) granules with long leaves was prevalent amongst discerning tea consumers, there was no packaged player addressing this area. Tata Tea tapped into this rich insight and developed Tata Tea Gold. Its uniqueness lies in the superior balance it maintains between strength and aroma, which is produced by mixing CTC granules with gently-rolled 15% longer leaves. Its differentiating benefits have helped Tata Tea acquire a larger share of the premium tea segment, while further upgrading its imagery.
Tata Tea Gold re-launched in 2013, with a new proposition, communication and packaging. Now, it didn’t simply reach the homes of innumerable consumers across India, but also their heart and mind, with campaigns that aimed at a better India. Women constitute 49% of India’s electorate. This simple, yet powerful statistic led to the genesis of Tata Tea’s Power of 49 campaign in 2013 on the landmark Jaago Re platform. This campaign was conceived with the objective of empowering women with the knowledge that they can make or break a government because of the collective power they yield as 49% of the electorate.
The campaign not only helped build the brand’s image, but also impacted positive change in the society.
Mr.
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FOCAS INDIA Dear Sir/ Madam India Greetings of the day!!! FOCAS INDIA: E-Commerce & Logistics registered under MSME (Digital India Program) within India at the most trusted destination. Shop online whenever you want to - yes, that 24x7 experience is so convenient now, isn't it?! And you get genuine products delivered to your doorstep from your favorite brands with free shipping. Our clean, immersive design allows for easy navigation across categories and brand stores so you can find the best products from a wide range of smart phones, mobile phones, laptops, women’s clothing, men’s clothing, footwear, watches and accessories online. You can also check our great offers or deal of the day section and get the best prices on various products across lifestyle, fashion, electronics, appliances & more. Online Shopping: Fast & convenient with the click of a button. The upside of online shopping at Focasindia is that you'll save on time and (money). It's as simple as comparing products and prices online before making the right buy. What’s more, you also have the option to pay for your favorite brands and products using our easy EMI options. Of course, you can buy and try - in the convenience of your home. Returns are easy too: We'll pick up your returns for free. Still have a question? Email us at [email protected] Distributor Hub Requirement: * Minimum Rs. 50,000 to Rs. 1,00,000 Refundable Security Deposit with FOCAS INDIA (Refundable 60 days on Agreement Base). * Investment plan FOCAS INDIA ENTERPRISES (BANK OF BARODA ) ACCOUNT NO. 57680200000115 IFSC CODE - BARB0PIPIND BRANCH - SCHEME NO. 140 PIPLYAHANA SQUARE INDORE MP 450001 * Per day 60% to 80% confirm delivery to be covered by distributor for assigned service area based on confirm calls generated by FOCAS INDIA * Delivery Executives to be handled by distributor as per service area assigned by focas india online. * Focas india online will provide you floor stock on credit which needs to be maintained on regular base as per products delivery rotation and order generation. * Orders to be updated by distributor on regular base as per order delivery status. Focas india online Support: * Focas india online is responsible for the stock dispatch at distributors door step. * Order generation will be done by FOCAS INDIA (Online/Print/Tele/Social/Email/SMS/Call Center). * Distributor commission flat 45% + Outstation products forwarding charge will be reimbursed. * During any point of time if customer cancels the product, a product cancellation charge of Rs. 250 will be reimbursed by focas india online from the very next product delivery done by distributors. * For heavy products such as Electronics, Home Accessories etc, transportation cost will be reimburse from company side after submission of proper transport bill apart from distributor delivery margin for product delivery. * For company promotion FOCAS INDIA will provide Executive T-shirts, Caps and Id cards which will be mandatory to wear while fOCAS INDIA product delivery. * Security deposit refundable as per agreement after 60 days with date of commencement of distributorship. * During any point of time if distributor doesn't want to continue the business, FOCAS INDIA will liquidate the available stock with distributor. * For products, price quotation and variants please refer to our website: http://www.focasindia.in/ Thanks & Regards Aryan roy BDM +91 9109611030
INTERESTED IN DEALERSHIP
Currently I am working as a Super Stockist in Goodricke Packet Tea and Loose tea (Since 1990) in Western Odisha Region. Have a well known idea and renowned experience in Tea sector. Now wanted to explore and switch to Tata Tea brand. Therefore, I request you honor to kindly grant me the opportunity and let me know whether I am eligible in this dealership criteria or not.
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Dealership/ whole seller
Hello, We are a new startup to provide different brands of tea powder to our potential corporate customers. We are based in Mumbai/ Navi Mumbai. Could you please guide us on the procedure. Regards Girish
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