Requirement
Investment Amount	Various depend on franchise options
Land Area	Various depend on franchise options
Return on Investment	-
Franchise	https://www.somanyceramics.com/be-a-partner/

Important Notes

Being in the business of tiles, over the years Somany has selected to increase the proportion of its retail presence across the geography of India to be available where people want to buy. The sole purpose of embarking on providing the consumer a superior product mix in designs, sizes and colours is meant for overturning the established tenets of shopping for tiles by reaching out as close as possible to the consumers.

The franchisee model aims to be a win-win situation for the company as well as the esteemed partners as this huge distribution network has helped to build the brand as a progressively international brand. Hence, Somany Ceramics invite you to be a part of the company's journey towards an exciting phase of expansion and growth through mutual integration.

They are providing franchise in 7 different segments, which are below.

1) Somany Grande

2) Somany Exclusive

3) Somany Studio

4) Duragres Studio

5) Somany Vitro Studio

6) Somany Bath Studio

7) Somany Gallery

Detailed information regarding all franchise options are given below.

1) Somany Grande

S. NO.	Title	Details
1.	AREA (CARPET)	2500 SQFT & ABOVE
2.	PRODUCT PORTFOLIO	ALL PRODUCTS IN SOMANY PORTFOLIO
3.	INVESTMENT	RS. 1450 PER SQFT (CARPET AREA)
4.	WALL CASSETTES	60 PANELS (120 CONCEPTS)
5.	SLANTER CASSETTE (VERTICAL)	3 NOS – 20 PANELS EACH
6.	FLOOR CASSETTE (HORIZONTAL)	1 NO – 20 PANEL
7.	3 D SOFTWARE	YES
8.	FABRICATION	AS PER DESIGN
9.	ELIGIBILITY FOR REIMBURSEMENT*	15% GROWTH IN TURNOVER OVER PREVIOUS YEAR*
10.	INCENTIVE	AS PER TABLE
11.	STAFF SALARY	ONE STAFF TO BE PROVIDED BY COMPANY
12.	ADVERTISEMENT EXP ( ONE TIME	50% OF THE EXPENDITURE ON INAUGURAL ADVERTISEMENT SUBJECT TO A MAXIMUM OF RS 150000 FOR METRO CITIES, RS.100,000/- FOR STATE CAPITALS AND RS 75000 FOR OTHERS TO BE PAID TO THE DEALER. THIS WILL BE GIVEN TO THE DEALER BY WAY OF CREDIT NOTE ON RECEIVING SUPPORTING DOCUMENTS
13.	SELECTION OF DEALERS	CURRENT TURNOVER 3.00 CRORES AND ABOVE OR INCASE OF NEW DEALER, COMMITMENT OF 2 CR+ BUSINESS IN 1ST YEAR
14.	TILE SAMPLES	FREE ( UP TO A MAXIMUM LIMIT OF RS 3,75,000/-
15.	MAIN FLOORING TILE	FREE ( UP TO A MAXIMUM LIMIT OF RS 2,25,000/-
16.	SANITARY & CP SAMPLES	CHARGEABLE AT 50%

 

2) Somany Exclusive

S. NO.	Title	Option - A	Option - B
1.	AREA(CARPET)	1501 TO 2000 SQFT	1200 TO 1500 SQFT
2.	INVESTMENT	1450 PER SQFT (CARPET)	1450 PER SQFT (CARPET)
3.	PRODUCT PORTFOLIO	OPTION 1 : CERAMIC WALL &FLOOR + PVT + SANITARY & CP OR	OPTION 1 : CERAMIC WALL &FLOOR OR
		OPTION 2 : GVT + SANITARY & CP OR	OPTION 2 : GVT OR
		OPTION 3 : PVT + GLOBAL + SANITARY & CP	OPTION 3 : PVT + GLOBAL
			OPTION 4 : SANITARY & CP
4.	WALL CASSETTES	FOR OPTION 1 : 60 PANELS	FOR OPTION 1 : 40 PANELS
		FOR OPTION 2 : 20 PANELS	FOR OPTION 2 : 20 PANELS
		FOR OPTION 3 : 20 PANELS	FOR OPTION 3 : 15 PANELS
			FOR OPTION 4 : NIL
5.	SLANTER CASSETTE	FOR OPTION 1 : 20 PANELS 1 NOS	FOR OPTION 1 : 10 PANELS 1 NOS
		FOR OPTION 2 : 20 PANELS 2 NOS	FOR OPTION 2 : 20 PANELS 1 NOS
		FOR OPTION 3 : 20 PANELS 1 NOS	FOR OPTION 3 : 20 PANELS 1 NOS
			FOR OPTION 4 : NIL
6.	FLOOR CASSETTE	FOR OPTION 1 : 20 PANELS 1 NOS	FOR OPTION 1 : 20 PANELS 1 NOS
		FOR OPTION 2 : 20 PANELS 1 NOS	FOR OPTION 2 : 20 PANELS 1 NOS
		FOR OPTION 3 : 20 PANELS 1 NOS	FOR OPTION 3 : 20 PANELS 1 NOS
			FOR OPTION 4 : NIL
7.	3 D SOFTWARE	YES	YES
8.	FABRICATION	AS PER DESIGN	AS PER DESIGN
9.	ELIGIBILITY FOR REIMBURSEMENT*	25% GROWTH OVER PREVIOUS YEAR*	25% GROWTH OVER PREVIOUS YEAR*
10.	INCENTIVE	AS PER TABLE	AS PER TABLE
11.	STAFF SALARY	6000/- PM OR COMPANY MANPOWER WITH COST SHARING (DLR CONTRIBUTION MAX RS.6000)	4000/- PM (TO BE REIMBURSED)
12.	ADVERTISEMENT EXP	50% OF THE EXPENDITURE ON INAUGURAL ADVERTISEMENT SUBJECT TO A MAXIMUM OF RS 100000 FOR METRO CITIES, RS.75,000/- FOR STATE CAPITALS AND RS 50000 FOR OTHERS TO BE PAID TO THE DEALER. THIS WILL BE GIVEN TO THE DEALER BY WAY OF CREDIT NOTE ON RECEIVING SUPPORTING DOCUMENTS	50% OF THE EXPENDITURE ON INAUGURAL ADVERTISEMENT SUBJECT TO A MAXIMUM OF RS 100000 FOR METRO CITIES, RS.75,000/- FOR STATE CAPITALS AND RS 50000 FOR OTHERS TO BE PAID TO THE DEALER. THIS WILL BE GIVEN TO THE DEALER BY WAY OF CREDIT NOTE ON RECEIVING SUPPORTING DOCUMENTS
13.	SELECTION OF DEALERS	ANY DEALER	ANY DEALER
14.	TILE SAMPLES (MAXIUM LIMIT)	OPTION 1 : RS. 2,60,000/- , OPTION 2 : 3,00,000/-, OPTION 3: 2,25,000/-	OPTION 1 : RS. 1,70,000/- , OPTION 2 : 2,00,000/-, OPTION 3: 2,00,000/
15.	MAIN FLOORING TILE	OPTION 1 : RS. 1,00,000/- , OPTION 2 : 1,50,000/-, OPTION 3: 1,00,000/-	OPTION 1 : RS. 80,000/- , OPTION 2 : 1,15,000/-, OPTION 3: 1,15,000/-
16.	SANITARY & CP SAMPLES	CHARGEABLE AT 50%	CHARGEABLE AT 50%

 

3) Somany Ceramics Studio & Duragres Studio

S. NO.	Title	Ceramics Studio	Duragres Studio
1.	AREA	800 SQFT	800 SQFT
2.	INVESTMENT	1450 PER SQFT	1450 PER SQFT
3.	PRODUCT PORTFOLIO	CERAMIC WALL & FLOOR ALL SIZE	GVT WALL & FLOOR ALL SIZES
4.	WALL CASSETTES	40 PANELS	20 PANELS
5.	SLANTER CASSETTE	NIL	20 PANELS - 1 NOS
6.	FLOOR CASSETTE	20 PANELS 1 NOS	10 PANELS - 1 NOS
7.	3 D SOFTWARE	YES	YES
8.	FABRICATION	AS PER DESIGN	AS PER DESIGN
9.	ELIGIBILITY FOR REIMBURSEMENT*	25% GROWTH OVER PREVIOUS YEAR*	25% GROWTH OVER PREVIOUS YEAR*
10.	INCENTIVE	1 % on sale over the preceding financial year's sale subject to minimum 25% growth	1 % on sale over the preceding financial year's sale subject to minimum 25% growth
11.	STAFF SALARY	NIL	NIL
12.	ADVERTISEMENT EXP	50% of the expenditure on inaugural advertisement subject to a maximum of Rs 75000 for metro cities, Rs. 50,000/- for State Capitals and Rs 30000 for others to be paid to the dealer. This will be given to the dealer by way of credit note after receiving the bills alongwith supporting photographs	50% of the expenditure on inaugural advertisement subject to a maximum of Rs 75000 for metro cities, Rs. 50,000/- for State Capitals and Rs 30000 for others to be paid to the dealer. This will be given to the dealer by way of credit note after receiving the bills alongwith supporting photographs.
13.	SELECTION OF DEALERS	ANY DEALER	ANY DEALER
14.	TILE SAMPLES	ONLY RELEVANT SAMPLES FREE ( UP TO A MAXIMUM LIMIT OF Rs1,75,000/-	ONLY RELEVANT SAMPLES FREE ( UP TO A MAXIMUM LIMIT OF Rs 2,00,000/-
15.	MAIN FLOORING TILE (MAXIUM LIMIT)	Rs. : 50,000/-	Rs. : 75,000/-

 

Incentive Format

Group / Size	For Grande of 2500 sqft & above	For Exclusives upto 2000 sqft
Group- 1 200x300 (only Digital), 250x350, 400x400, 300x450,DURASTONE, 300x300 – Edgecut & Digital, PVT – SS & Nano Aquaware & Faucets - Indigenous	0.50 %	0.50 %
Group 2 496x496- VC & Normal ,610x610 - VC & Non VC 300x600 – Ceramic & Digital PVT ULTRA CHARGE 605x605 – Non VC & VC Schablona- Somany Complements	1.0%	0.50%
Group 3 148.5x450 610x610 & 605x605 - Digital Duragres 605x – 605, 605x300, 80X80, 60X120, 80X120 Imported Tiles, Schablona Concepts Aquaware & Faucets - Imported	2.00%	1.50%

RESPONSIBILITY OF THE COMPANY

• Designing by Company designers. Work will start only after approval from the dealer. No changes will be made once the design is approved.
• Fabrication which include woodwork, false ceiling, electrical wiring & fittings, Casettee, Tiling, furniture & branding as per specified material as per the specified material by their approved vendor.
• Electrical fittings: guarantee for one year from the date of installation. Company will not be responsible for any damage due to power fluctuations.
• Tile change every six months or when new designs are introduced.
• Tile samples for display and for main flooring will be given by the Company to the extent of maximum limit as mentioned in the tables. However if less amount of tiles are consumed, then the dealer cannot claim the differential amount.

RESPONSIBILITY OF THE DEALER

• Civil work if required.
• Zero level of flooring.
• 3 phase electrical connection with proper load at the premises.
• Cost of Air – conditioner & copper piping/ fans/ Internet setup/ CC camera/music system/telephone cable
• Maintenance of the showroom
• Payment as per schedule.
• Cost of additional fabrication work due to change in design made by the dealer after approval of design.
• Hardware to install the software given by Company.
• Fabrication works other than the specified area will be the responsibility of the dealer
• Fabrication works other than the specified area will be the responsibility of the dealer and payment to be made to the vendor directly
• Cost of additional cassettes (over & above specification) including cost of board, carpet & tile fixing.
• Cost of tile for display (other than specified showroom area) : 50% & laying cost : 100%
• Cost of decorative items.
• Stay of the labours at the site during the course of work if it is not possible for the labours to stay at site then
• The dealer has to make arrangement for their stay at his cost.
• Any damage of structure due to water seepage, dampness and termite.
• Any damage to electrical fittings due to power fluctuations.

TERMS OF PAYMENT FOR ALL FRANCHISES:

• 100000 and consent letter on conformation
• Cheque 50% of the estimate (including above said 1lac) before starting of fabrication work
• PDC Cheque 30% of the estimate (30 days from the date of 50% advance)
• PDC Cheque 20% of the estimate (45 days from the date of 50% advance)

4) Somany Vitro Studio

AREA: 250 SQFT,

INVESTMENT: Rs. 300000

LOCK IN PERIOD : 3 YEARS

REIMBURSEMENTS:

1 YEAR: To qualify for reimbursement, the dealer has to lift a minimum of 5000 sqmts in the 1 year,

2 & 3 year: To qualify for reimbursement, the dealer has to grow by 15% on last years achieved slab.

PRODUCT CATEGORY	REIMBURSEMENT (RS.) ONLY FOR 1ST YEAR	REIMBURSEMENT (RS.) ONLY FOR 2ND& 3RD YEAR
ON 60X60 DOUBLE CHARGE& COLOURED BODY ON 80X80 DOUBLE CHARGE	2%	1.0 %
ON 60X60 SOLUBLE SALT& NANO ON 80X80 SOLUBLE SALT NANO	1%	0.50 %

TERMS & CONDITIONS

• One truck load of double charge (80x80, 60x60) material to be lifted along with the confirmation of order of Somany Vitro Studio.
• Reimbursement will be applicable on PREMIUM&STANDARD quality Somany Vitro material only.
• Materials lifted on regular price (ie DP less 12% discount) will be considered for re-imbursement.
• Cassettes will be the property of the Company for 3 years. If the contract is broken earlier, then cassettes will be taken back by the Company.
• No other products will be displayed in the area specified for SOMANY VITRO STUDIO.
• Carpet will be laid on the floor of the area specified for Somany Vitro Studio. In case any dealer wants to lay tiles on the floor, then the cost of the tiles & fixing cost will be equally shared between the Company & the dealer.
• Full payment to be made in advance along with consent letter.

SCOPE OF WORK OF THE COMPANY

• One Floor Cassette of 10 panels for 40 tiles of 600x600cm
• One Sliding cassette of size 72''x 64'' of 10 panels for display of 80x80cm
• Three slants of 8'x 8' size – to be placed as per available space.
• Wooden partition for branding
• Carpet on cassettes & slants.
• Carpet on floor with bidding.
• 12 – 15nos. Lights as per requirement.
• Painting of the wall & ceiling of the area specified for Somany Vitro Studio.
• Tile samples as per requirement.
• Branding
• Tile change as & when required.

DEALERS RESPONSIBILITY

• To provide 225 – 250 sqft either in C OR L shape with brick wall / partition
• Wall / partition (if reqd) has to be made by the dealer at his cost.
• Flase ceiling (if reqd) has to be made by the dealer.
• Area with good visibility will be required for Somany Vitro Studio.
• If area is more than 250 sqft, dealer has to pay the actual additional cost of fabrication.

MATERIAL SPECIFICATION

Boards / Ply of ISI certified – 9mm ply for slant cassette, 12 mm ply for floor cassette, Lights of Philips/Wipro/Havells, Grey Carpet., Paints – Asian/Berger/Nerolac

5) Somany Duragres Studio

AREA: 225 – 250 SQFT,

INVESTMENT: Rs. 3,00,000/-

LOCK IN PERIOD: 3 YEARS

REIMBURSEMENTS :

SLAB	TARGET (SQMTS) FOR 1ST YEAR ONLY	REIMBURSEMENT (RS.)
1	5000	50,000/-
2	10,000	1,10,000/-
3	14,000	1,68,000/-
4	18,000	2,34,000/-
5	21,500	3,00,000/-

2ND & 3RD YEAR: RS.6/- PER SQMT SUBJECT TO A GROWTH OF 15% ON LAST YEARS ACHIEVED SLAB.

TERMS & CONDITIONS

• This studio will be made only for one size in Duragres Portfolio
• Samples of only the specific size will be displayed in the above studio. This sample will provided free of cost by the company
• Reimbursement will be applicable on of 1st & 2nd quality Duragres wall & floor tiles only.
• Materials lifted on normal schemes (10-12%) will be considered for re-imbursement.
• Cassettes will be the property of the Company for 3 years. If the contract is broken earlier, then cassettes will be taken back by the Company.
• No other products will be displayed in the area specified for DURAGRES STUDIO.
• Carpet will be laid on the floor of the area specified for Duragres Studio. In case any dealer wants to lay tiles on the floor, then the cost of the tiles & fixing cost will be equally shared between the Company & the dealer.
• Full payment to be made in advance along with consent letter .

SCOPE OF WORK OF THE COMPANY

• One Slander Cassette of 20 panels
• One Wall cassette of 10 panels – 20 sides
• Slants as per design
• Wooden partition for branding
• Carpet on cassettes & tiles to be pasted with welcro.
• Carpet on floor with bidding.
• 12 – 15 nos. Lights as per requirement.
• Painting of the wall & ceiling of the area specified for Duragres Studio.
• Tiling of wall & floor cassettes.
• Tile change as & when required.

DEALERS RESPONSIBILITY:

• To provide 200 – 250 sqft either in C OR L shape with brick wall / partition
• Wall / partition (if reqd) has to be made by the dealer.
• False ceiling (if reqd) has to be made by the dealer.
• Area with good visibility will be required for Digital-Duragres Studio.
• If area is more than 250 sqft, dealer has to pay the actual additional cost of fabrication.

MATERIAL SPECIFICATION

• Boards / Ply of ISI certified
• Lights of Philips/Wipro/Havells
• Ribbed Carpet.
• Paints – Asian/Berger/Nerolac

6) Somany Bath Studio

AREA: 400 SQFT

INVESTMENT: Rs.1300/SFT

LOCK IN PERIOD: 5 YEARS

Rate: Rs.1300/- per sqft which includes designing & supervision, woodwork, sampling and branding.

Add-on costs:

• Ceiling and lighting (if reqd to be done by us) – Rs. 175/- per sqft
• Floor tile & fixing (if reqd to be done by us) – Rs. 75/- per sqft (60x60 gvt or 60x60 pvt ultra-charge only)

INCENTIVE:

• On sanitary – 2% . On bath fittings – 2%
• Incentive will be applicable on the entire turnover, provided growth is 25%over previous year.
• If the growth is below 25% and above 10% then , 50% of the incentive will be applicable.
• CP fitting samples will be chargeable at 50%.

The above incentive will be applicable on products purchased on regular discounts only. It will not be applicable on project sales and on materials lifted on special discounts.

Inaugural advertisement expense (One Time):

50% of the expenditure on inaugural advertisement subject to a maximum of Rs. 40000 for metro cities, Rs. 30,000/- for state capitals and Rs 20000 for others to be paid to the dealer.

(This will be given to the dealer by way of credit note after receiving the bills along with supporting photographs.)

Payment Schedule:

50% Advance & 2 PDCs of 30% and 20% Each

Material Specifications

• Plywood & Boards: Greenply (Ecotech MR ) / Century (Sainik MR)
• Mica: New Mika / Century
• Hardware: Godrej

7) Somany Gallery

AREA: 1000 SQFT

INVESTMENT: Rs.1,00,000

LOCK IN PERIOD: 5 YEARS

AREA : Minimum Carpet area for Pune /Chennai /Hyderabad / Bangalore / Delhi / Mumbai - Somany Gallery: 1000 sq.ft. Minimum Carpet area for all other cities - Somany Gallery: 1400 sq.ft.

AGREEMENT PERIOD: 3 years.

INVESTMENT: Rs. 100000 as Architect and supervision fee.
Cassette Purchase and work execution will be the responsibility of the Franchisee as per the approved plan of franchiser.

FLOORING: Will be on 50% Sharing basis,

DISPLAY: One time will be free at the time of making the show room. All display change will be carried out on 50% cost

BRANDING: Will be free as per company norms.

ADDITIONAL INCENTIVE: 1st year: 1% on additional sale over the preceding 12 months' sales subject to minimum 25% growth. For New dealers, Incentive for first year will be given on entire turn over.

2ND YEAR ONWARDS: 1% on additional sale over the preceding financial year's sale subject to minimum 25% growth.

Incentive will be disbursed on yearly basis.

* 8x12, 12x12 non-edgecut, 16x16, Contract manufacturing, Vitrified (except ultra charge) and Schablona material will not be considered for calculating the above incentive and sales growth.

Enquiry Forms:

1)

2)

REGISTERED OFFICE

Address       : Somany Ceramics Limited,

                    82/19, Bhakerwara Road,

                    Mundka, New Delhi – 110041

Phone         : 011-28345049 – 4282

 

CORPORATE OFFICE

Address       : Somany Ceramics Limited

                     F-36, sector-6 Noida-201301

Phone         : 0120-4627900

Email          : [email protected]

 

Somany Ceramics Toll Free No.     : 1800-1030-004

(7 days a week – 24×7 Service)

Being in the business of tiles, over the years Somany has selected to increase the proportion of its retail presence across the geography of India to be available where people want to buy. The sole purpose of embarking on providing the consumer a superior product mix in designs, sizes and colours is meant for overturning the established tenets of shopping for tiles by reaching out as close as possible to the consumers.

The franchisee model aims to be a win-win situation for the company as well as the esteemed partners as this huge distribution network has helped to build the brand as a progressively international brand. Hence, Somany Ceramics invite you to be a part of the company's journey towards an exciting phase of expansion and growth through mutual integration.

They are providing franchise in 7 different segments, which are below.

1) Somany Grande

2) Somany Exclusive

3) Somany Studio

4) Duragres Studio

5) Somany Vitro Studio

6) Somany Bath Studio

7) Somany Gallery

Detailed information regarding all franchise options are given below.

1) Somany Grande

S. NO.	Title	Details
1.	AREA (CARPET)	2500 SQFT & ABOVE
2.	PRODUCT PORTFOLIO	ALL PRODUCTS IN SOMANY PORTFOLIO
3.	INVESTMENT	RS. 1450 PER SQFT (CARPET AREA)
4.	WALL CASSETTES	60 PANELS (120 CONCEPTS)
5.	SLANTER CASSETTE (VERTICAL)	3 NOS – 20 PANELS EACH
6.	FLOOR CASSETTE (HORIZONTAL)	1 NO – 20 PANEL
7.	3 D SOFTWARE	YES
8.	FABRICATION	AS PER DESIGN
9.	ELIGIBILITY FOR REIMBURSEMENT*	15% GROWTH IN TURNOVER OVER PREVIOUS YEAR*
10.	INCENTIVE	AS PER TABLE
11.	STAFF SALARY	ONE STAFF TO BE PROVIDED BY COMPANY
12.	ADVERTISEMENT EXP ( ONE TIME	50% OF THE EXPENDITURE ON INAUGURAL ADVERTISEMENT SUBJECT TO A MAXIMUM OF RS 150000 FOR METRO CITIES, RS.100,000/- FOR STATE CAPITALS AND RS 75000 FOR OTHERS TO BE PAID TO THE DEALER. THIS WILL BE GIVEN TO THE DEALER BY WAY OF CREDIT NOTE ON RECEIVING SUPPORTING DOCUMENTS
13.	SELECTION OF DEALERS	CURRENT TURNOVER 3.00 CRORES AND ABOVE OR INCASE OF NEW DEALER, COMMITMENT OF 2 CR+ BUSINESS IN 1ST YEAR
14.	TILE SAMPLES	FREE ( UP TO A MAXIMUM LIMIT OF RS 3,75,000/-
15.	MAIN FLOORING TILE	FREE ( UP TO A MAXIMUM LIMIT OF RS 2,25,000/-
16.	SANITARY & CP SAMPLES	CHARGEABLE AT 50%

 

2) Somany Exclusive

S. NO.	Title	Option - A	Option - B
1.	AREA(CARPET)	1501 TO 2000 SQFT	1200 TO 1500 SQFT
2.	INVESTMENT	1450 PER SQFT (CARPET)	1450 PER SQFT (CARPET)
3.	PRODUCT PORTFOLIO	OPTION 1 : CERAMIC WALL &FLOOR + PVT + SANITARY & CP OR	OPTION 1 : CERAMIC WALL &FLOOR OR
		OPTION 2 : GVT + SANITARY & CP OR	OPTION 2 : GVT OR
		OPTION 3 : PVT + GLOBAL + SANITARY & CP	OPTION 3 : PVT + GLOBAL
			OPTION 4 : SANITARY & CP
4.	WALL CASSETTES	FOR OPTION 1 : 60 PANELS	FOR OPTION 1 : 40 PANELS
		FOR OPTION 2 : 20 PANELS	FOR OPTION 2 : 20 PANELS
		FOR OPTION 3 : 20 PANELS	FOR OPTION 3 : 15 PANELS
			FOR OPTION 4 : NIL
5.	SLANTER CASSETTE	FOR OPTION 1 : 20 PANELS 1 NOS	FOR OPTION 1 : 10 PANELS 1 NOS
		FOR OPTION 2 : 20 PANELS 2 NOS	FOR OPTION 2 : 20 PANELS 1 NOS
		FOR OPTION 3 : 20 PANELS 1 NOS	FOR OPTION 3 : 20 PANELS 1 NOS
			FOR OPTION 4 : NIL
6.	FLOOR CASSETTE	FOR OPTION 1 : 20 PANELS 1 NOS	FOR OPTION 1 : 20 PANELS 1 NOS
		FOR OPTION 2 : 20 PANELS 1 NOS	FOR OPTION 2 : 20 PANELS 1 NOS
		FOR OPTION 3 : 20 PANELS 1 NOS	FOR OPTION 3 : 20 PANELS 1 NOS
			FOR OPTION 4 : NIL
7.	3 D SOFTWARE	YES	YES
8.	FABRICATION	AS PER DESIGN	AS PER DESIGN
9.	ELIGIBILITY FOR REIMBURSEMENT*	25% GROWTH OVER PREVIOUS YEAR*	25% GROWTH OVER PREVIOUS YEAR*
10.	INCENTIVE	AS PER TABLE	AS PER TABLE
11.	STAFF SALARY	6000/- PM OR COMPANY MANPOWER WITH COST SHARING (DLR CONTRIBUTION MAX RS.6000)	4000/- PM (TO BE REIMBURSED)
12.	ADVERTISEMENT EXP	50% OF THE EXPENDITURE ON INAUGURAL ADVERTISEMENT SUBJECT TO A MAXIMUM OF RS 100000 FOR METRO CITIES, RS.75,000/- FOR STATE CAPITALS AND RS 50000 FOR OTHERS TO BE PAID TO THE DEALER. THIS WILL BE GIVEN TO THE DEALER BY WAY OF CREDIT NOTE ON RECEIVING SUPPORTING DOCUMENTS	50% OF THE EXPENDITURE ON INAUGURAL ADVERTISEMENT SUBJECT TO A MAXIMUM OF RS 100000 FOR METRO CITIES, RS.75,000/- FOR STATE CAPITALS AND RS 50000 FOR OTHERS TO BE PAID TO THE DEALER. THIS WILL BE GIVEN TO THE DEALER BY WAY OF CREDIT NOTE ON RECEIVING SUPPORTING DOCUMENTS
13.	SELECTION OF DEALERS	ANY DEALER	ANY DEALER
14.	TILE SAMPLES (MAXIUM LIMIT)	OPTION 1 : RS. 2,60,000/- , OPTION 2 : 3,00,000/-, OPTION 3: 2,25,000/-	OPTION 1 : RS. 1,70,000/- , OPTION 2 : 2,00,000/-, OPTION 3: 2,00,000/
15.	MAIN FLOORING TILE	OPTION 1 : RS. 1,00,000/- , OPTION 2 : 1,50,000/-, OPTION 3: 1,00,000/-	OPTION 1 : RS. 80,000/- , OPTION 2 : 1,15,000/-, OPTION 3: 1,15,000/-
16.	SANITARY & CP SAMPLES	CHARGEABLE AT 50%	CHARGEABLE AT 50%

 

3) Somany Ceramics Studio & Duragres Studio

S. NO.	Title	Ceramics Studio	Duragres Studio
1.	AREA	800 SQFT	800 SQFT
2.	INVESTMENT	1450 PER SQFT	1450 PER SQFT
3.	PRODUCT PORTFOLIO	CERAMIC WALL & FLOOR ALL SIZE	GVT WALL & FLOOR ALL SIZES
4.	WALL CASSETTES	40 PANELS	20 PANELS
5.	SLANTER CASSETTE	NIL	20 PANELS - 1 NOS
6.	FLOOR CASSETTE	20 PANELS 1 NOS	10 PANELS - 1 NOS
7.	3 D SOFTWARE	YES	YES
8.	FABRICATION	AS PER DESIGN	AS PER DESIGN
9.	ELIGIBILITY FOR REIMBURSEMENT*	25% GROWTH OVER PREVIOUS YEAR*	25% GROWTH OVER PREVIOUS YEAR*
10.	INCENTIVE	1 % on sale over the preceding financial year's sale subject to minimum 25% growth	1 % on sale over the preceding financial year's sale subject to minimum 25% growth
11.	STAFF SALARY	NIL	NIL
12.	ADVERTISEMENT EXP	50% of the expenditure on inaugural advertisement subject to a maximum of Rs 75000 for metro cities, Rs. 50,000/- for State Capitals and Rs 30000 for others to be paid to the dealer. This will be given to the dealer by way of credit note after receiving the bills alongwith supporting photographs	50% of the expenditure on inaugural advertisement subject to a maximum of Rs 75000 for metro cities, Rs. 50,000/- for State Capitals and Rs 30000 for others to be paid to the dealer. This will be given to the dealer by way of credit note after receiving the bills alongwith supporting photographs.
13.	SELECTION OF DEALERS	ANY DEALER	ANY DEALER
14.	TILE SAMPLES	ONLY RELEVANT SAMPLES FREE ( UP TO A MAXIMUM LIMIT OF Rs1,75,000/-	ONLY RELEVANT SAMPLES FREE ( UP TO A MAXIMUM LIMIT OF Rs 2,00,000/-
15.	MAIN FLOORING TILE (MAXIUM LIMIT)	Rs. : 50,000/-	Rs. : 75,000/-

 

Incentive Format

Group / Size	For Grande of 2500 sqft & above	For Exclusives upto 2000 sqft
Group- 1 200x300 (only Digital), 250x350, 400x400, 300x450,DURASTONE, 300x300 – Edgecut & Digital, PVT – SS & Nano Aquaware & Faucets - Indigenous	0.50 %	0.50 %
Group 2 496x496- VC & Normal ,610x610 - VC & Non VC 300x600 – Ceramic & Digital PVT ULTRA CHARGE 605x605 – Non VC & VC Schablona- Somany Complements	1.0%	0.50%
Group 3 148.5x450 610x610 & 605x605 - Digital Duragres 605x – 605, 605x300, 80X80, 60X120, 80X120 Imported Tiles, Schablona Concepts Aquaware & Faucets - Imported	2.00%	1.50%

RESPONSIBILITY OF THE COMPANY

• Designing by Company designers. Work will start only after approval from the dealer. No changes will be made once the design is approved.
• Fabrication which include woodwork, false ceiling, electrical wiring & fittings, Casettee, Tiling, furniture & branding as per specified material as per the specified material by their approved vendor.
• Electrical fittings: guarantee for one year from the date of installation. Company will not be responsible for any damage due to power fluctuations.
• Tile change every six months or when new designs are introduced.
• Tile samples for display and for main flooring will be given by the Company to the extent of maximum limit as mentioned in the tables. However if less amount of tiles are consumed, then the dealer cannot claim the differential amount.

RESPONSIBILITY OF THE DEALER

• Civil work if required.
• Zero level of flooring.
• 3 phase electrical connection with proper load at the premises.
• Cost of Air – conditioner & copper piping/ fans/ Internet setup/ CC camera/music system/telephone cable
• Maintenance of the showroom
• Payment as per schedule.
• Cost of additional fabrication work due to change in design made by the dealer after approval of design.
• Hardware to install the software given by Company.
• Fabrication works other than the specified area will be the responsibility of the dealer
• Fabrication works other than the specified area will be the responsibility of the dealer and payment to be made to the vendor directly
• Cost of additional cassettes (over & above specification) including cost of board, carpet & tile fixing.
• Cost of tile for display (other than specified showroom area) : 50% & laying cost : 100%
• Cost of decorative items.
• Stay of the labours at the site during the course of work if it is not possible for the labours to stay at site then
• The dealer has to make arrangement for their stay at his cost.
• Any damage of structure due to water seepage, dampness and termite.
• Any damage to electrical fittings due to power fluctuations.

TERMS OF PAYMENT FOR ALL FRANCHISES:

• 100000 and consent letter on conformation
• Cheque 50% of the estimate (including above said 1lac) before starting of fabrication work
• PDC Cheque 30% of the estimate (30 days from the date of 50% advance)
• PDC Cheque 20% of the estimate (45 days from the date of 50% advance)

4) Somany Vitro Studio

AREA: 250 SQFT,

INVESTMENT: Rs. 300000

LOCK IN PERIOD : 3 YEARS

REIMBURSEMENTS:

1 YEAR: To qualify for reimbursement, the dealer has to lift a minimum of 5000 sqmts in the 1 year,

2 & 3 year: To qualify for reimbursement, the dealer has to grow by 15% on last years achieved slab.

PRODUCT CATEGORY	REIMBURSEMENT (RS.) ONLY FOR 1ST YEAR	REIMBURSEMENT (RS.) ONLY FOR 2ND& 3RD YEAR
ON 60X60 DOUBLE CHARGE& COLOURED BODY ON 80X80 DOUBLE CHARGE	2%	1.0 %
ON 60X60 SOLUBLE SALT& NANO ON 80X80 SOLUBLE SALT NANO	1%	0.50 %

TERMS & CONDITIONS

• One truck load of double charge (80x80, 60x60) material to be lifted along with the confirmation of order of Somany Vitro Studio.
• Reimbursement will be applicable on PREMIUM&STANDARD quality Somany Vitro material only.
• Materials lifted on regular price (ie DP less 12% discount) will be considered for re-imbursement.
• Cassettes will be the property of the Company for 3 years. If the contract is broken earlier, then cassettes will be taken back by the Company.
• No other products will be displayed in the area specified for SOMANY VITRO STUDIO.
• Carpet will be laid on the floor of the area specified for Somany Vitro Studio. In case any dealer wants to lay tiles on the floor, then the cost of the tiles & fixing cost will be equally shared between the Company & the dealer.
• Full payment to be made in advance along with consent letter.

SCOPE OF WORK OF THE COMPANY

• One Floor Cassette of 10 panels for 40 tiles of 600x600cm
• One Sliding cassette of size 72''x 64'' of 10 panels for display of 80x80cm
• Three slants of 8'x 8' size – to be placed as per available space.
• Wooden partition for branding
• Carpet on cassettes & slants.
• Carpet on floor with bidding.
• 12 – 15nos. Lights as per requirement.
• Painting of the wall & ceiling of the area specified for Somany Vitro Studio.
• Tile samples as per requirement.
• Branding
• Tile change as & when required.

DEALERS RESPONSIBILITY

• To provide 225 – 250 sqft either in C OR L shape with brick wall / partition
• Wall / partition (if reqd) has to be made by the dealer at his cost.
• Flase ceiling (if reqd) has to be made by the dealer.
• Area with good visibility will be required for Somany Vitro Studio.
• If area is more than 250 sqft, dealer has to pay the actual additional cost of fabrication.

MATERIAL SPECIFICATION

Boards / Ply of ISI certified – 9mm ply for slant cassette, 12 mm ply for floor cassette, Lights of Philips/Wipro/Havells, Grey Carpet., Paints – Asian/Berger/Nerolac

5) Somany Duragres Studio

AREA: 225 – 250 SQFT,

INVESTMENT: Rs. 3,00,000/-

LOCK IN PERIOD: 3 YEARS

REIMBURSEMENTS :

SLAB	TARGET (SQMTS) FOR 1ST YEAR ONLY	REIMBURSEMENT (RS.)
1	5000	50,000/-
2	10,000	1,10,000/-
3	14,000	1,68,000/-
4	18,000	2,34,000/-
5	21,500	3,00,000/-

2ND & 3RD YEAR: RS.6/- PER SQMT SUBJECT TO A GROWTH OF 15% ON LAST YEARS ACHIEVED SLAB.

TERMS & CONDITIONS

• This studio will be made only for one size in Duragres Portfolio
• Samples of only the specific size will be displayed in the above studio. This sample will provided free of cost by the company
• Reimbursement will be applicable on of 1st & 2nd quality Duragres wall & floor tiles only.
• Materials lifted on normal schemes (10-12%) will be considered for re-imbursement.
• Cassettes will be the property of the Company for 3 years. If the contract is broken earlier, then cassettes will be taken back by the Company.
• No other products will be displayed in the area specified for DURAGRES STUDIO.
• Carpet will be laid on the floor of the area specified for Duragres Studio. In case any dealer wants to lay tiles on the floor, then the cost of the tiles & fixing cost will be equally shared between the Company & the dealer.
• Full payment to be made in advance along with consent letter .

SCOPE OF WORK OF THE COMPANY

• One Slander Cassette of 20 panels
• One Wall cassette of 10 panels – 20 sides
• Slants as per design
• Wooden partition for branding
• Carpet on cassettes & tiles to be pasted with welcro.
• Carpet on floor with bidding.
• 12 – 15 nos. Lights as per requirement.
• Painting of the wall & ceiling of the area specified for Duragres Studio.
• Tiling of wall & floor cassettes.
• Tile change as & when required.

DEALERS RESPONSIBILITY:

• To provide 200 – 250 sqft either in C OR L shape with brick wall / partition
• Wall / partition (if reqd) has to be made by the dealer.
• False ceiling (if reqd) has to be made by the dealer.
• Area with good visibility will be required for Digital-Duragres Studio.
• If area is more than 250 sqft, dealer has to pay the actual additional cost of fabrication.

MATERIAL SPECIFICATION

• Boards / Ply of ISI certified
• Lights of Philips/Wipro/Havells
• Ribbed Carpet.
• Paints – Asian/Berger/Nerolac

6) Somany Bath Studio

AREA: 400 SQFT

INVESTMENT: Rs.1300/SFT

LOCK IN PERIOD: 5 YEARS

Rate: Rs.1300/- per sqft which includes designing & supervision, woodwork, sampling and branding.

Add-on costs:

• Ceiling and lighting (if reqd to be done by us) – Rs. 175/- per sqft
• Floor tile & fixing (if reqd to be done by us) – Rs. 75/- per sqft (60x60 gvt or 60x60 pvt ultra-charge only)

INCENTIVE:

• On sanitary – 2% . On bath fittings – 2%
• Incentive will be applicable on the entire turnover, provided growth is 25%over previous year.
• If the growth is below 25% and above 10% then , 50% of the incentive will be applicable.
• CP fitting samples will be chargeable at 50%.

The above incentive will be applicable on products purchased on regular discounts only. It will not be applicable on project sales and on materials lifted on special discounts.

Inaugural advertisement expense (One Time):

50% of the expenditure on inaugural advertisement subject to a maximum of Rs. 40000 for metro cities, Rs. 30,000/- for state capitals and Rs 20000 for others to be paid to the dealer.

(This will be given to the dealer by way of credit note after receiving the bills along with supporting photographs.)

Payment Schedule:

50% Advance & 2 PDCs of 30% and 20% Each

Material Specifications

• Plywood & Boards: Greenply (Ecotech MR ) / Century (Sainik MR)
• Mica: New Mika / Century
• Hardware: Godrej

7) Somany Gallery

AREA: 1000 SQFT

INVESTMENT: Rs.1,00,000

LOCK IN PERIOD: 5 YEARS

AREA : Minimum Carpet area for Pune /Chennai /Hyderabad / Bangalore / Delhi / Mumbai - Somany Gallery: 1000 sq.ft. Minimum Carpet area for all other cities - Somany Gallery: 1400 sq.ft.

AGREEMENT PERIOD: 3 years.

INVESTMENT: Rs. 100000 as Architect and supervision fee.
Cassette Purchase and work execution will be the responsibility of the Franchisee as per the approved plan of franchiser.

FLOORING: Will be on 50% Sharing basis,

DISPLAY: One time will be free at the time of making the show room. All display change will be carried out on 50% cost

BRANDING: Will be free as per company norms.

ADDITIONAL INCENTIVE: 1st year: 1% on additional sale over the preceding 12 months' sales subject to minimum 25% growth. For New dealers, Incentive for first year will be given on entire turn over.

2ND YEAR ONWARDS: 1% on additional sale over the preceding financial year's sale subject to minimum 25% growth.

Incentive will be disbursed on yearly basis.

* 8x12, 12x12 non-edgecut, 16x16, Contract manufacturing, Vitrified (except ultra charge) and Schablona material will not be considered for calculating the above incentive and sales growth.

Enquiry Forms:

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ABOUT SOMANY CERAMICS

Founded in 1969 by late Shri H. L. Somany, Somany Ceramics is an internationally acclaimed organization that specializes in ceramics and allied products segment. In the last four decades, Somany Ceramics has established itself as an unchallenged leader in the Indian Ceramic Industry with significant presence in India, Africa, The Middle East, United Kingdom and Russia.

The company has manufacturing plants in Kadi (Gujarat) and Kassar (Haryana), India and other joint venture plants, generating a total production capacity of 60 million square meters annually. Somany is a complete décor solutions provider and its extensive range of products include – Ceramic Wall and Floor Tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles, Sanitaryware and Bath Fittings as well as Tile Laying Solutions.

What makes Somany a relevant and trusted company today is its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware & bath fittings products in India.

Whether it’s style, quality or technological brilliance, Somany’s determined pursuit? ?of delivering excellence has placed the brand in an illustrious bracket. This wouldn’t have been possible without the vision of Late Shri H. L. Somany, who laid the groundwork for the company’s long-lasting success. He believed in staying ahead of his time – creating trends instead of simply following them, constantly innovating as opposed to catching up. His wisdom is not only an intrinsic part of the company’s DNA but also of the following generations of leaders. With Late Shri H. L. Somany at the helm as founder, Shri Shreekant Somany as the CMD and Shri Abhishek Somany as the MD, the company is heading towards an exciting phase of expansion and growth.

VISION

Most sought after tile and allied product in India and be the best employer in the tile industry.

MISSION

Achieving customer delight through business innovation and cost effectiveness while pursuing latest fashion trends in ceramics & allied products for creating stakeholders values.

EXPORTS

Along with being considered the epitome of quality and durability, not only in India, but also in international markets, Brand Somany has established itself as an unchallenged leader of innovation and design. Somany Ceramics Limited vows to keep going from strength to strength in exports with the best, most varied range of Wall Tiles, Floor Tiles, Sanitary Ware and Bath Fitting. Boasting of its availability in Europe to the Middle East and from Asia to Africa, Somany is a truly global company, an undisputed leader in the segment.

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